Uncovering Who We Are, One Student at a Time: Utilizing a SEM Plan to Support an Everchanging Community

Gregory Benedict, Jr., M.P.A., is Director of Undergraduate Recruitment at
Auburn University. Prior to this position, he was the Assistant Dean of
Enrollment Management at UCNJ Union College of Union County, NJ. He has worked
in higher education for fourteen years, the first ten years at his alma mater
Kean University. Greg earned his B.A. degree in History and M.P.A. in Public
Administration from Kean University and is pursuing his Ed.D. in Educational
Leadership with a concentration on Higher Education from Rowan University. At
Kean, he began working as a student ambassador and became an admissions
counselor upon graduation. He later was promoted to assistant director and
recruited throughout New Jersey, as well as along the east region of the
United States. At UCNJ, prior to becoming Assistant Dean, he served as the
director of admissions beginning in 2021, where he started the development of
strategic enrollment management (SEM) at the college and created and chaired
the SEM plan. He currently chairs the SEM committee.