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Topics

Article Type

Professional Proficiency

Article Abstract

Related Issue:

In a constricting future, the residential liberal arts college must claim greater worth and relevance.

Author(s)

W. Kent Barnds is Executive Vice President and Vice President of Enrollment Communication and Planning at Augustana College in Rock Island, Illinois.

References

Anderson, D.R. 2012. Address to the Council of Independent Colleges Presidents’ meeting, St. Olaf College, January 6, 2012. Retrieved February 10, 2013.

Black, J. 2008. The Branding of Higher Education. Greensboro, NC: SEM Works. Retrieved February 15, 2013.

Cooperative Institutional Research Program. 2012. The American Freshman: National Norms Fall 2012. Los Angeles: Higher Education Research Institute at UCLA.

Corkery, M. 2013. Colleges lose pricing power. The Wall Street Journal. January 9.

Evans, S. 2012. Brand. It’s not what you say it is. It’s what they say it is. mStoner (blog). August 3. Retrieved February 6, 2013.

Hesel, R. and D. Strauss. 2008. Branding mistakes and how to avoid them. Market Intelligence Brief. 1(3). Retrieved January 24, 2013.

Kiley, K. 2012. Liberal arts colleges rethink their messaging in the face of criticism. Inside Higher Ed. November 19. Retrieved February 12, 2013.

University of South Carolina. 2013. Brand Toolbox. Columbia, SC: Author.

Zemsky, R., G. Wegner, and W. Massy. 2005. Today’s colleges must be market smart and mission centered. The Chronicle of Higher Education. July 15. Retrieved February 15, 2013.

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