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Article Type

Professional Proficiency

Article Abstract

Related Issue:

Admissions and marketing offices face a challenge of increased pressure to enroll future students. As strategic enrollment management (SEM) efforts expand, many universities may look to bring marketing offices into the strategic enrollment conversation, which could result in increased collaboration between the two offices. This article offers ten techniques these offices can employ, regardless of their campus structure, to better work together and collaborate to enroll students. These suggestions are practical techniques based on lessons learned at Arkansas Tech University, as it sought to increase collaboration between offices.

Author(s)

phillips-c--mdCarrie Harris Phillips is the Director of Marketing and Communication at Arkansas Tech University.

Under her leadership, ATU’s marketing team has launched a new logo and a new unified marketing campaign for the institution as well as developed key brand messaging platforms for the university.
Phillips began her higher education career in social media where her work helped land the university on The Today Show and helped the university campus ambassador Jerry the Bulldog, be featured by Purina.

Phillips is currently pursuing her doctorate from Texas Tech University. She also holds a marketing certification from the American Marketing Association and is a member of the District IV Cabinet for
CASE (Council for the Advancement and Support of Education).

References

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