Strengthening Strategic Enrollment Management through Institutional Strategic Planning and Assessment

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Article Abstract

Related Issue:

SEMQ Volume 8, Issue 3 (October 2020)

Colleges and universities are increasingly seeking innovations to enhance their strategic enrollment management (SEM) outcomes and processes (Bontrager 2008, Bontrager, Ingersoll and Ingersoll 2012). Linking SEM with systemic institutional strategic planning and assessment processes can enhance those outcomes and processes through integrated planning, funding prioritization, synergies in data analytics, and capacity building in key areas such as undergraduate and graduate admissions, marketing, student retention initiatives, and data-driven financial aid. This article describes a four-step process and specific strategies for linking SEM with systemic assessment and strategic planning processes that keep the planning process effective and collaborative while promoting an institution-wide culture of SEM.

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Topics

sem-planning

Article Type

SEMQ Article

Professional Proficiency

Enrollment Management

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Officers

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Author(s)

hornor-t--md Tara Hornor currently serves as Associate Professor and Coordinator of Higher Education Leadership programs in The Citadel’s Zucker Family School of Education. Her professional background includes experience in a variety of administrative positions in higher education including service as an associate provost and leadership positions in academic affairs, student affairs, enrollment management, and institutional research. Hornor holds a Ph.D. in Higher Education Administration from the University of Arizona and master’s degrees in school counseling, instructional design, and human resource management.

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