Review of: SEM in Action: Implementing and Sustaining Your Plan

Christopher W. Tremblay, Ed.D., is Editor-in-Chief of C&U as well as Executive Director of
Enrollment Management and Student Affairs at the University of Michigan’s Taubman College of Architecture and Urban
Planning. He also serves as Director of AACRAO’s Strategic Enrollment Management (SEM) Endorsement Program. Tremblay
has nearly 30 years of experience in college admissions and enrollment management, having served as vice chancellor
for enrollment management at the University of Wisconsin-Superior, associate provost for enrollment management at
Western Michigan University, and assistant vice chancellor for enrollment management at the University of
Michigan-Dearborn, among other positions. Tremblay earned both his bachelor’s and master’s degrees from Western
Michigan University. He has a post-master’s certificate in enrollment management from Capella University, and
doctorate of education in educational leadership from the University of Michigan-Dearborn.