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Article Type

Professional Proficiency

Article Abstract

Related Issue:

Higher education institutions have the societal role and responsibility of providing guidance to their members and the surrounding community. Institutions endeavored, and are still striving, to illustrate multi-faceted practices that can be integrated into the founding principles of an educational institution. And that can pave its way through the dynamic and ever-evolving process of upholding an outstanding position among top notch universities worldwide, imprinting the technological transformation, creating degrees that suit the new era’s needs, and granting equitable access for learning to preserve the social balance. This article provides a comprehensive outlook on higher education’s role in defining, setting, and navigating the new normal through upskilling the three constituents of the learning arena—faculty, staff, and students—and the community as a whole while managing students’ enrollment and retention.

Author(s)

Shaimaa Nabil Hassanein - HeadshotShaimaa Hassanein is a Graduate Enrollment Management and Assessment Senior Manager at the American University in Cairo (AUC), a leading English-language, American-accredited institution of higher education and center of intellectual, social and
cultural life of the Arab world. Hassanein is handling performance and monitoring, enrollment management, and assessment of graduate studies at AUC. In this role, she is responsible for developing assessment models and metrics as well as crisis
management plans. She also identifies and communicates clear assessment measures for graduate program performance and creates data stories.

Hassanein created the AUC graduate strategic enrollment management plan and oversees its implementation. Moreover, she consults higher administration on the best practices to manage student enrollment, retention, and satisfaction. She also
develops models for the successful graduate student study journeys and initiates the integration of new skills and principles such as: lifelong learning, design thinking, Artificial Intelligence (AI), and data literacy.

To enhance graduate program assessment, Hassanein continuously enriches her talent and learning experience through: attending and delivering workshops, consultancy services, and training in Egypt and abroad as well as presenting at conferences
worldwide and sharing experience and knowledge through her published articles.

Hassanein holds a bachelor’s degree in Accounting from the Faculty of Commerce–English section, Ain Shams University, Egypt. She is an alumna of the master’s degree in applied linguistics at the American University in Cairo. She also holds a data
visualization nanodegree from Udacity.

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