At the 2019 AACRAO SEM Conference in November, Randall Langston, Vice President for Enrollment Management, and Carolyn A. Kapinus, Interim Provost and Professor of Sociology, at Texas Women’s University (TWU), shared how their enrollment management and academic affairs departments worked together on a strategy to re-envision graduate enrollment management (GEM).
In “Integrating Traditional Enrollment Management Practices into a Robust and Successful Graduate Enrollment Management Strategy for Recruitment,” the presenters shared how they established a revenue-based approach to GEM. According to Langston and Kapinus, their previous headcount-based enrollment assessment—which didn’t consider the issue of funding and revenue—hindered the ability to make strategic decisions.
TWU’s Academic Affairs Strategic Plan included:
- Re-visioning TWU’s strategy for graduate education to best serve students in both research and professional programs;
- Identifying which programs should be offered to meet student or graduate demand, assessing viability of current programs, and developing the support infrastructure necessary to attract and retain strong graduate students; and
- B etter aligning TWU graduate programs with student demand and market demand for graduates.
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