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Article Type

Professional Proficiency

Article Abstract

Related Issue:

Enrollment management has been adopted by many institutions not only as a strategy, but also as an administrative division responsible for managing enrollment. This study aims to understand how institutional goals and environmental factors contribute to the organizational structure of enrollment management divisions, as well as how the composition promotes integration between individual subunits to achieve institutional goals. A comparative case study, with semi-structured interview questions, was employed to understand factors that impact decisions pertaining to the structure and composition of the enrollment management divisions. The findings suggest that structure can be influenced by the experience of personnel, revenue, the culture, and the desire to enhance prestige.

Author(s)

Kelley Lips, Ed.D., serves Emory University as the Assistant Vice Provost & Dean of Enrollment Services at Oxford
College. An alumna of Oxford and Emory Colleges, Lips earned her bachelor’s degree in psychology and educational
studies. She then completed a M.S. in mental health counseling from Mercer University in Atlanta, GA, and then
continued her education to receive her doctoral degree in higher education management from the University of
Georgia’s Institute of Higher Education. In her current role, Lips serves as a member of the university’s enrollment
leadership team and is responsible for admissions, financial aid, and the registrar at Oxford College. As a
first-generation college student, Lips believes in the power of education to change lives and generate opportunity.

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