Managing Change in a New Enrollment Management Culture

Diane K. Walleser is Vice President for Enrollment Management at Borough of Manhattan Community College, which serves 27,000 students as part of the City University of New York system. Walleser oversees the offices of admissions, testing, financial aid, the registrar, and enrollment services.

Previously, she served as Vice President of Enrollment Management and Student Services at Columbus State Community College (Ohio), where she oversaw programs and services to increase the access and success of the college’s 24,000 students. Walleser also spent ten years at Madison Area Technical College (Wisconsin), where she served in various roles—including Vice President of Enrollment Management and Marketing—at the nine-campus, 40,000-student school. In 2013, Walleser was awarded AACRAO’s SEM Award of Excellence for her leadership in strategic enrollment management at two-year institutions. Prior to beginning her work in higher education, Walleser spent fifteen years in private industry in finance and brand management leadership roles.

Walleser has an Ed.D. in higher education leadership from Edgewood College (Wisconsin); an M.B.A. from the University of Wisconsin-La Crosse, a bachelor of science in business administration from Viterbo University (Wisconsin), and an associate of applied science in finance from Western Technical College (Wisconsin).