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Article Type

Professional Proficiency

Article Abstract

Related Issue:

This study explores eight chief enrollment officers’ lived experiences. Semi-structured interviews were conducted with the eight chief enrollment officers at Ohio’s public and private four-year institutions addressing two research questions. First, “what experiences influence a chief enrollment officer’s ability to lead,” produced six key findings: taking on more responsibility in their previous job, recruiting during COVID-19, working through a technological revolution, benefitting from professional development, embracing mentorship, and having time spent in the role. Second, “what competencies are essential for a chief enrollment management officer to be successful,” produced eight key findings: understanding enrollment management trends and practices, understanding and utilizing data, having an ability to lead, providing successful supervision, being technologically savvy, working with presidents and campus partners, and recognizing one’s own weaknesses.

Author(s)

Aaron M. Berger, Ph.D., has served as the Associate Director of Graduate Recruitment at Kent State University since
January of 2021. In his current role, he is responsible for working with students and assisting them on their
journey into graduate education. He is also in charge of developing and executing the university’s graduate
admission communication plan and working alongside the university’s nine colleges to assist in their recruitment
efforts regarding graduate students. Prior to working in graduate admissions, Dr. Berger has more than ten years of
experience in the campus visit experience and undergraduate recruitment. Dr. Berger holds memberships to OACAC,
NACAC, and NAGAP, where he is the co-host of The NAGAP Report: The official podcast of NAGAP, the Association for
Graduate Enrollment Management. He is also the creator and host of Gradified: A Graduate School Prep Podcast.

Dr. Berger holds a Ph.D. in educational administration–higher education, as well as an M.Ed. in higher education
administration from Kent State University in Kent, OH, and a Bachelor of Arts in advertising and public relations
from Marietta College in Marietta, OH.

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