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Kyle Baillie currently serves as the Director, Student Life and Development, at the University of the Fraser Valley (UFV), Abbotsford, British Columbia, Canada. Formerly, Mr. Baillie held the position of Director, Centre for Campus Life and Athletics, at Douglas College, New Westminster, British Columbia, Canada. Mr. Baillie has worked in postsecondary education since 2002, beginning his career at Centenary University, Hackettsown, New Jersey, United States, before joining Douglas College in 2006 and UFV in 2013. In addition to Mr. Baillie’s current administrator role at UFV, he has taught first-year political science and first-year student success courses. Mr. Baillie completed a bachelor of arts degree in 2002 and a master of arts degree in 2006 from Centenary University.

Jody Gordon currently serves as the Vice President, Students and Enrollment Management, at the University of the Fraser Valley (UFV), Abbotsford, British Columbia, Canada. Formerly, Ms. Gordon held the position of Associate Vice President, Students at Kwantlen Polytechnic University (KPU), Surrey, British Columbia, Canada. Ms. Gordon has worked in postsecondary since 1992, beginning her career at Simon Fraser University before joining KPU in 1998 and UFV in 2012. In addition to Ms. Gordon’s current administrator role at UFV, she has taught first-year criminology students. Ms. Gordon completed a first-class honors bachelor of arts degree in 1992 and a master of arts degree in 1996 from Simon Fraser University. She was selected as the recipient of the 2009 Strategic Enrollment Management Award of Excellence in the Canadian Institutions category, an award cosponsored by AACRAO and Education Systems Inc.

Bontrager, B. 2004. Enrollment management: An introduction to concepts and structures. College and University. 79(3): 12.

Bontrager, B. 2014. The core concepts of strategic enrollment management. Paper delivered at the AACRAO Annual Conference Denver, CO, March 30.

Gordon, J., and Sigler, W. 2012. SEM core concepts. Presentation at the AACRAO Strategic Enrollment Management Conference Orlando, FL, November 4.

Gordon, J., and Sigler, W. 2013. SEM core concepts. Presentation at the AACRAO Strategic Enrollment Management Conference Chicago, IL, November 10.

Kerlin, C. 2008. Community college roadmap for the enrollment management journey. College and University. 83(4): 11.

Kotter, J. P. 1995. Leading change: Why transformation efforts fail. Harvard Business Review. 73: 59–67.

Kotter, J. 2012. Leading change. Boston, MA: Harvard Business Publishing.

Merriam-Webster.com. Inertia. 2016. Retrieved September 22.

  1. Portions of this section of the paper were extracted from the University of the Fraser Valley Strategic Enrollment Management Plan, 2014–2019, as Jody Gordon was the primary author.

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