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Topics

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Article Type

Professional Proficiency

Author(s)

bio-headshot-muhammad@2xRobert Muhammad, M.B.A., is Director of Financial Aid at Winston-Salem State University. He has served as director for seven years and is the 2018-19 President-Elect for NCASFAA. His research interests include minority male mentoring initiatives, first-generation and low-income students, financial aid innovations, business efficiency in higher education, and predictive and prescriptive analytics.
bio-headshot-mcmanus@2xKristen McManus,Ed.D., currently serves as a dissertation consultant as well as on the Historic Resources Commission for Forsyth County in Winston Salem. She served previously as assistant director for minority academic services at the University of North Carolina at Charlotte. Her research interests include business efficiency in higher education, the effects of social media on work environments and predictive forecasting.

References

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Henderson, S. 2017. SEM and the student journey: The role of strategic enrollment management in student engagement. Strategic Enrollment Management Quarterly. 4(4): 144–155.

Hope, J. 2016. Make good use of data to retain your students. Enrollment Management Report. 20(10): 1–5.

Muhammad, R. 2017. Direct quote. Winston Salem State University.

Pollack, L. 2014. Millennials at work: Instant gratification and the need for speed.

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