Welcome to the new AACRAO website. While the site is live, development is ongoing, visitors can expect updates and new features in the weeks ahead.

You must be logged in to view this content. Please login or learn more about joining AACRAO. If you have any questions or experience any issues logging in, please reach out to us atmembership@aacrao.org.

Log In Join

Building a foundational approach for strategic enrollment management (SEM) is necessary to succeed in today’s volatile higher education environment. It all begins with a mutual understanding of SEM and aligning the campus with the enrollment management organization. This article shares how to bring campus stakeholders together to optimize enrollment, meet enrollment and revenue goals, and advance the institution’s mission.

Boyd Bradshaw, Ed.D., is Vice President for Enrollment Management at Towson University. Dr. Bradshaw is a nationally
recognized leader in higher education, with more than 25 years of strategic enrollment management experience.

Previously, he served as associate vice chancellor for enrollment management and chief enrollment officer at Indiana
University Purdue University Indianapolis (IUPUI) and prior to that, as the vice president for enrollment management
at Logan University in St. Louis, MO. His experience in enrollment management also includes leadership positions at
Valparaiso University, Saint Louis University, the University of Louisville, and Southern Illinois University
Edwardsville.

Bradshaw earned his doctorate in education, with a focus on higher education administration, from Saint Louis
University. He has a M.S. in education and a B.S. in business, both from Eastern Illinois University.

AACRAO. See American Association of Collegiate Registrars and Admissions Officers.

American Association of Collegiate Registrars and Admissions Officers. 2022. Essentials
of Strategic Enrollment Management
(course). Washington, D.C.: Author.

Eduventures. 2016. Enrollment Management: Looking to the Next Generation of Leadership. Boston: Author.

Related Posts