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Topics

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Article Type

Professional Proficiency

Article Abstract

Related Issue:

Using a case study approach, this paper recommends a SEM project management system for organizing and maintaining SEM implementations and maintenance. Through the practical application of SEM concepts to an active SEM implementation plan, the author applies a model of a project management methodology. First, an institutional profile along with an explanation of the SEM journey is discussed. Second, Scrum project management methodology—the inspiration for the proposed SEM project management tool—is introduced. Third, a suggested plan for future adaptation is provided. Results showed that a project management system can mitigate some of the chaos that accompanies an institutional shift in identity.

Author(s)

gee-g--mdGinnifer Cié Gee has worked in higher education since 2007 in the areas of enrollment management, strategic planning, assessment, career, experiential learning, leadership development, and classroom teaching. She has presented various conference sessions and contributed articles for publication through AACRAO, SACRAO, and TACRAO and served as the SACRAO President. Cié has a B.A. and M.A in Communication and an Ed.D. in Educational Leadership. Gee earned the AACRAO Strategic Enrollment Management Endorsement in 2019. She is currently serving as Associate Vice Provost Career-Engaged Learning at The University of Texas San Antonio.

References

Bontrager, B., and G. Brown. 2009. Integrating enrollment and budget planning: The SEM planning model. In SEM and Institutional Success: Integrating Enrollment Finance and Student Access, edited by B. Bontrager. Washington, D.C.: American Association of Collegiate Registrars and Admission Officers.

Bontrager, B., and T. Green. 2014. Strategic enrollment planning. In Handbook of Strategic Enrollment Management, edited by D. Hossler and B. Bontrager. Washington, D.C.: American Association of Collegiate Registrars and Admission Officers.

Cervone, H. F. 2011. Understanding agile project management methods using Scrum. OCLC Systems and Service. International Digital Library Perspectives. 27: 18–22.

Green, T. 2017. Writing a SEM Plan: A how-to-guide in one hour. Presentation given at the AACRAO SEM Conference, October 29, Phoenix, Arizona.

Huddleston, T. 2001. Building the enrollment organization model. In Strategic Enrollment Management Revolution, edited by J. Black. Washington, D.C.: American Association of Collegiate Registrars and Admission Officers.

James, M., and L. Walter. 2010. Scrum Reference Card.

Kilgore, W., J. Lucido, and T. Green. 2017. So you want to be a Chief Enrollment Management Officer. Presentation given at AACRAO SEM Conference, October 31, Phoenix, Arizona.

Noneman, M. 2018. Scrum Glossary.

Schwaber, K., and J. Sutherland. 2017. The Scrum Guide.

Sigler, W. 2017. SEM Core Concepts: Building Blocks for Institutional and Student Success. Washington, D.C.: American Association of Collegiate Registrars and Admission Officers.

Smith, S. M. 2015. The Satir Change Model.

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