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Topics

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Article Type

Professional Proficiency

Article Abstract

Related Issue:

Little attention has been given to identifying the professional bodies of knowledge or expertise that should be possessed by entering, early career, or senior SEM staff members. Using a multi-method research approach that included both a national survey and a modified Delphi Technique involving senior enrollment and admissions professionals, we examine the domains of knowledge/expertise in which enrollment management personnel need more education and training. In addition, this study reports on the preferred levels of education for the preparation of enrollment management personnel. The results reveal that a master’s degree in enrollment management, followed by a doctorate in enrollment management, are the preferred levels of educational preparation for gaining SEM expertise. The domains of knowledge garnered from these studies include: strategic planning, the analysis and use of SEM relevant research, marketing, admissions models and practice, financial aid, budgeting, campus leadership, diversity, student retention, and campus leadership. This study closes with a discussion of the implications for the formal educational preparation of future enrollment managers.

Author(s)

lucido@2x

Jerry Lucido, Ph.D., is Professor of Practice and Executive Director of the USC Center for Enrollment Research, Policy and Practice at the USC Rossier School of Education. He was chief enrollment officer at the University of Southern California, the University of North Carolina and Chapel Hill, and the University of Arizona. He has published widely in books and journals and received recognition for his work in providing access to underserved students

hossler@2x

Don Hossler, Ph.D., is a Provost and Sonneborn Professor Emeritus at Indiana University Bloomington where he also served as the Vice Chancellor for Enrollment Services. He has received recognition for his research from several national higher education organizations. Hossler currently serves as a Senior Scholar in the Center for Enrollment Research, Policy and Practice, in the Rossier School of Education, at the University of Southern California.

odowd@2x

Katie O’Dowd, Ph.D., is a recognized research psychologist. She is the Project Director at WPS (Educational and Psychological Assessments) and an Adjunct Professor at CSU-Long Beach. She has also served the USC Rossier School of Education as Director of Enrollment Research and as Director of the Ph.D. Program Office.

massa@2x

Robert Massa, Ph.D., has served in admissions, financial aid, marketing. and enrollment management for 44 years. He was the chief enrollment officer at Johns Hopkins University, Dickinson College. and Drew University and the chief marketing officer at Lafayette College. He has published widely in books and journals in the field of college admissions and enrollment management and has been active as an instructor and journal editor in national organizations for admissions and financial aid professionals.

References

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