AACRAO's Strategic Enrollment Management (SEM) Conference is recognized as the foremost provider of best practices, training, research, and guidelines for enrollment management practitioners looking to maximize student success, improve operational efficiency, and enhance the financial well-being of their institution.

Since the inception of AACRAO’s first Strategic Enrollment Management (SEM) Conference over 25 years ago, the concept of enrollment management has evolved from simply ramping up recruitment and marketing, to coordinating campus-wide efforts to ensure student success, from initial contact until graduation. 

NEW Programming for 2017

SEM Institute
The inaugural SEM Institute will introduce strategic enrollment management (SEM) as an educational and management framework for supporting enrollment and student success at higher educational institutions of all types. This full-day, pre-conference workshop will examine core concepts, discuss ways to apply SEM to support recruitment, retention and completion goals, compare SEM practices at varying institution types, discuss ethical challenges confronting practitioners, and learn how to develop and implement SEM plans.  

Senior SEM Leadership Forum
The two-part Senior SEM Leadership Forum, designed solely for chief enrollment officers with significant career experience, will discuss leadership challenges facing senior SEM leaders as they plan, implement and evaluate institutional SEM strategies. Participants will engage in discussions on: admission practices; enrollment planning; financial aid, scholarships, and pricing; implementing SEM; marketing; organizing for SEM; SEM research, data analysis and analytics; student recruitment; student success and retention; and use of technology to support SEM.