2017 AACRAO Strategic Enrollment Management Conference


AACRAO’s 27th Annual Strategic Enrollment Management Conference
October 29-November 1, 2017 (Sunday – Wednesday)
JW Marriott Phoenix Desert Ridge
Phoenix, Arizona


Deadline to Submit Session/Poster Proposals: April 30, 2017
Submit Your Proposal Online: sessions.aacrao.org

The AACRAO Strategic Enrollment Management (SEM) Conference provides a forum for proven and leading practices, and professional development for SEM practitioners—from those new to the profession to faculty members, student success managers, and senior enrollment leaders—at all types of postsecondary educational institutions, including baccalaureate/graduate colleges and universities, graduate and professional schools, community colleges, and Canadian and international institutions.

Selection Criteria
Proposals will be evaluated on clarity, quality, and representation among institutional types and interest areas. Notifications of proposal status will be sent in late June. Presenters may register for the conference at a discounted registration rate. 

Poster Sessions: New for 2017! 
The 2017 SEM Conference will offer poster sessions.  This expands the opportunity for AACRAO members and non-members to present at the conference and offers conference attendees even more content than ever before.  Poster session presenters will be chosen from the pool of session and poster proposals.

SEM Hot Topics
Consider participating in a new, fast, and topic-focused presentation format, SEM HOT TOPICS.  These sessions will feature five speakers giving five minute speeches on a specific SEM research, recruitment, or retention topic.  Each speaker will use 10 slides that advance every 30 seconds.  A robust question and answer session will follow the five presentations. Please indicate your willingness to participate during the session submission process. 

Session Interest Areas
Session and poster proposals are now being accepted for AACRAO’s 27th Annual Strategic Enrollment Management (SEM) Conference in 11 interest areas, including:

Admission Practices – admission models and practices, admissions funnel, data-driven admissions, using noncognitive variables, holistic review, managing online enrollments, international admissions policies and practices, transfer articulation agreements, graduate admissions policies and practices, and stealth applications

Enrollment Planning - creating SEM plans, leading planning through data-driven decision-making, integrated planning, faculty roles and perspectives in SEM planning, strategy prioritization, data in SEM planning, targeted student-focused SEM strategies, and SEM planning beyond the US (Canada, other countries)

Financial Aid, Scholarships, and Pricing - cost/value of higher education, impact of price and affordability on enrollment and persistence, differential tuition strategies, student debt/financial aid strategies, financial aid optimization, impact of the US October 1 new FAFSA filing date, institutional aid policies, and student employment

Implementing SEM - collaboration between academic and student affairs, business process improvements, ethics and SEM, partnerships impacting SEM success, legal issues and SEM, creating a culture of accountability, managing change and expectations, leading SEM, and sustaining SEM

Marketing – market research, marketing in higher education, demographics and market shifts, market differentiation, developing new markets, branding, market-centered SEM, college choice, market demand and elasticity, marketing to targeted student populations, integrated marketing, and leveraging social media

Organizing for SEM - building a culture of collaboration, successful SEM organizations, using teams to advance SEM, organizing for student success and retention, role of SEM data team and data governance, SEM sustainability, consolidation and system redesign, and institutional governance

Overview of SEM - SEM core concepts, evolving SEM perspectives and trends, flipping the admission funnel, SEM for professional and graduate programs, SEM in Canada, international and comparative SEM, accountability and completion, and career development for SEM professionals

SEM Research, Data Analysis, and Analytics - data mining, Big Data, assessment and evaluation, environmental scanning, use of qualitative research, data visualization, predictive analytics, data governance, institutional and survey data, enrollment projections, and furthering SEM scholarship through research

Student Recruitment –recruitment process, recruitment planning, faculty role in recruitment, meeting enrollment targets, recruiting targeted special population students, impact of free tuition at community colleges, interactive recruitment, campus visits, and student ambassadors

Student Success and Retention – retention models, student success planning, serving special population students, student mobility, first-year experience, sophomore student persistence, college readiness, student engagement and satisfaction, coaching and mentoring, and bridge and transition programs

Use of Technology to Support SEM -role of technology in SEM, implementing leading-edge technologies, technology-related change, evaluating emerging technologies, gaming, texting, interactive dashboards, CRM’s, ERP’s, imaging, and mobile technologies.

Research Track
The National Student Clearinghouse Research Center will once again sponsor a Research Track at SEM. AACRAO will waive half the conference registration fee for one presenter in each of the selected research proposals. We encourage enrollment management and institutional research staff to submit proposals for one of six research areas. View the complete guidelines for this track.  Submit your session proposal online today!

Corporate Presentations
Individuals employed by organizations offering goods and services to institutions of higher education may not serve as presenters in sessions, except through the Corporate Presentation category. Sessions are considered corporate when the subject matter promotes a company’s product. Sessions submitted through the regular proposal form will be reviewed for appropriate content and may be reclassified as a corporate presentation, which would dictate a presentation fee. For information on corporate presentations and fees, contact AACRAO’s Marketing Department at (202) 263-0287, or via e-mail at corporateinfo@aacrao.org.

Questions? 

Program and Proposals: email Clayton Smith, Ed.D., SEM Conference Director, at smithc@aacrao.org
Other: email meetings@aacrao.org or call (202) 293-9161.