This badge is awarded by the American Association of Collegiate Registrars and Admissions Officers (AACRAO) when a professional in the field completes the SEM Endorsement curriculum.
Earners of the AACRAO SEM Endorsement have developed the proficiencies needed to effectively understand and practice the complexities involved in strategic enrollment management (SEM) operations on college campuses.
Learning Outcomes
As it relates to the program’s curriculum, the faculty has assembled a set of learning outcomes for each required component of the SEM-EP. Please read on for more information.
| Module | Learning Outcomes |
| Webinars | To gain exposure to 3 different enrollment-management related topics.To apply the knowledge from the webinars to your enrollment operations.To demonstrate the strengths/ weaknesses within your enrollment management areas based on the topics discussed in the webinars. |
| Essentials of SEM Course | To become conversant with the core concepts of SEM.To gain familiarity with leading SEM literature and practice.To understand primary tools of SEM and guidelines for effective deployment.To test the implementation of SEM concepts with experts and with peers.To develop knowledge and skills to promote professional advancement. |
| Field Visits | To understand the operations of Admissions Offices at three other colleges.To understand the operations of Registrar Offices at three other colleges.To gain exposure to Financial Aid Offices at three other colleges.To gain exposure to enrollment management practices at other colleges.To develop a network of colleagues in the profession.To demonstrate a level of successful cross functional activities found in the admission, records, and enrollment offices and how they relate to the academic power structure. |
| Capstone Option 1 – Mini Research Project | To demonstrate the ability to track and analyze a local population of students.To demonstrate the ability to construct an exercise to collect data designed to track enrollment.To demonstrate the ability to report conversion outcomes between a control group and an experimental group. |
| Capstone Option 2 – Literature Review | To demonstrate research skills.To demonstrate understanding of a foundational EM concept.To demonstrate the ability to organize a list of sources and an accompanying paragraph that explains and evaluates each entry in terms of quality, authority and relevance through an annotated bibliography. |
| Capstone Option 3 – Enrollment Planning Models or Plans | To develop a model that showcases the components of an enrollment plan.To demonstrate the ability to formulate a plan using an outline of a SEM plan, an enrollment planning budget or a research model designed to study/rank effective outreach tools to improve/measure enrollment. |
