Welcome to the new AACRAO website. While the site is live, development is ongoing, visitors can expect updates and new features in the weeks ahead.

Foundational Level Performance:

  • Accurately retrieve and communicate readily available information (e.g., from websites, FAQs, or policy/ procedure manuals) to address routine inquiries about academic processes, such as registration or application status.
  • Direct complex or non-routine inquiries to the appropriate internal contact or department, clearly explaining the hand-off to the stakeholder.
  • Document interactions according to departmental guidelines, ensuring essential information is captured within CRM systems or equivalent tools.
  • Maintain a professional, clear, and respectful tone in all verbal and written communications (e.g., emails), adhering to institutional communication standards.

Intermediate Level Performance:

  • Diagnose complex stakeholder needs and provide comprehensive, accurate information by interpreting and applying multiple relevant policies (e.g., transfer credit, residency, admissions).
  • Troubleshoot and resolve technical or procedural issues within admissions or academic records, recognizing when to escalate unique or high-impact concerns.
  • Proactively communicate, manage stakeholder expectations, and resolve challenges related to process.

Advanced Level Performance:

  • Proactively identify and recommend system or process improvements based on anticipated stakeholder needs, inquiry trends, and service delivery metrics.
  • Design and lead training initiatives and develop standardized communication resources to elevate customer service consistency and efficiency across the unit or institution.
  • Successfully mediate and resolve highly complex or escalated stakeholder concerns, employing advanced communication and negotiation techniques while ensuring policy adherence or determining appropriate exceptions.
  • Orchestrate cross-departmental collaboration to holistically resolve multifaceted student issues that span various administrative functions.
  • Champion a service-oriented culture by evaluating performance data, implementing best practices, and mentoring colleagues to enhance overall.

Related Articles


Explore This Competency

Browse all AACRAO content related to this competency across resources, articles, and professional development opportunities.

Diverse group of professionals engaged in a discussion during an AACRAO event. Focus on higher educa.

Consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Woman in a blue blazer speaking at a podium to an audience in a conference hall

Consectetur adipiscing elit, sed do eiusmod tempor incidid

Smiling man working at a desk, writing notes while using a laptop in an office

Consectetur adipiscing elit, sed do eiusmod tempor incidid