Welcome to the new AACRAO website. While the site is live, development is ongoing, visitors can expect updates and new features in the weeks ahead.

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Sarah Cox is the Head of Data, Systems and Applicant Engagement within Admissions, Recruitment and Marketing at the University of East Anglia in the UK. Member of the Salesforce Higher Education Advisory Council for EMEA and with 16 years of experience in Higher Education, she strives to implement technology to support staff and processes effectiveness whilst delivering excellent data-informed learner experiences.