Mary C. McNamara, Ed.D., is the former assistant dean of graduate recruitment and admissions at Northeastern University’s D’Amore-McKim School of Business. Now an executive consultant, she partners with universities to strengthen the candidate experience, streamline operations, and improve enrollment outcomes, drawing on leadership roles across finance, technology, and healthcare—including serving as a marketing executive, digital health COO, and managing director with Angel Healthcare Investors, LLC.
Dr. McNamara earned a Doctor of Education in Organizational Leadership from Northeastern University, an M.B.A. from the Tuck School of Business at Dartmouth, and a B.A. in mathematics and economics from Bowdoin College. Her professional interests focus on applying human-centered design to admissions and strategic enrollment management, and on fostering a culture of curiosity and confidence around GenAI adoption.
Design Thinking in Admissions: A Case Study of Innovation and Transformation
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