Dr. Jessica Morales is Vice President for Enrollment, Marketing and Communications at Marian University in Indianapolis, Indiana, where she serves as the university’s chief enrollment and marketing officer. She provides strategic leadership for the university’s enrollment, marketing, and communications functions, overseeing undergraduate, graduate, online, and health professions admissions and enrollment; enrollment operations; data analytics; financial aid; institutional marketing; brand strategy; communications; and creative services.
With more than 15 years of professional experience in enrollment, marketing, communications, and higher education leadership, Dr. Morales Maust is recognized for developing mission-centered, data-informed strategies that strengthen student access, elevate institutional reputation, and drive sustainable growth. Since joining Marian University in 2021, she has led transformative initiatives that have contributed to record enrollment growth, expanded market visibility, strengthened the university’s brand, enhanced operational effectiveness, elevated team engagement, and generated significant gains in net tuition revenue.
Originally from the East Coast, with personal and professional roots in New York and Connecticut, Dr. Morales Maust relocated to Indianapolis in 2021 with her husband, Jerry, and their French bulldog, Brooks. She is deeply committed to civic engagement and philanthropy, supporting organizations including Dress for Success Indianapolis, the Indiana Association for College Admission Counseling, the National Association for College Admission Counseling, The College Board, and Cold Spring School. Her previous board and volunteer service includes organizations such as Boys & Girls Clubs of America, The Oaks Academy, Brightlane Learning, Comfort Cases, and TeenWorks. In 2026, Dr. Morales received the Indiana Association for College Admission Counseling’s Leadership Excellence in College Admission Counseling Award, recognizing her outstanding leadership, service, and impact on the profession.
Dr. Morales holds a Doctor of Education in Organizational Leadership from Marian University (IN), an MBA from Iona University (NY), and a Bachelor’s degree in Communications from Iona University (NY). Her research and professional contributions focus on leadership, motivation, organizational strategy, enrollment management, and higher education marketing. She frequently serves as a speaker, facilitator, and subject matter expert on leadership, strategic enrollment management, organizational change, and student recruitment.
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