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Topics

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Article Type

Professional Proficiency

Article Abstract

Related Issue:

In an attempt to utilize Geographic Information (GIS) Center technology as part of the institution’s overall enrollment management endeavors, the department of Decision Support and Institutional Research at Austin Peay State University reached out to the institution’s GIS Center to determine how the ESRI system technology could be used to pinpoint concentrated markets, trends in market growth and decline, identification of new markets, and how the two offices could provide unique marketing data for the institution. The mission of the GIS Center is to provide small businesses and government entities access to geographic mapping and spatial data analysis. This article outlines the results, conclusions, and recommendations of the project.

Author(s)

Andrew L. Luna is Director of Institutional Effectiveness at Virginia Military
Institute. He has served nearly 40 years in in higher education, with almost
30 of those years in institutional research. He has published research studies
on many topics including market research, assessment, quality improvement, and
salary studies. Luna received his Ph.D. and M.A. degrees in higher education
administration and his M.A. and B.A. degrees in journalism all from The
University of Alabama.

Michael Wilson is the Director of APSU’s GIS Center and has worked on
numerous local, state, and federal projects and grants. In the past 20 years,
he has mentored and trained numerous APSU graduates who are now working in
both the public and private sectors. Wilson received his Ph.D. in Industrial
Engineering at the University of Tennessee Space Institute, his M.S. in
Geosciences from Murray State University, and his B.S. in Geology from
Kutztown University.

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