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Article Type

Professional Proficiency

Article Abstract

Related Issue:

This article explores the use of emotional intelligence (EQ) as a leadership characteristic to drive enrollment performance at colleges and universities in the United States. The next decade of higher education will present continuous, dramatic, and transformational change in higher education. New paradigms and educational delivery systems will become commonplace. Federal legislation may strongly influence admission practices, tuition increases, and mandates for standard retention and graduation rates. Changing demographics and an uncertain international climate will alter the population of future university classes. Resources that assist college students in paying for their education will likely decrease. Technology will continue to make higher education available to students of all ages and at all times of the day and night. In short, change will be constant, and effective leadership among educational administrators, such as enrollment managers, will be imperative. The relationship between EQ, leadership effectiveness, and enrollment performance are examined. The article concludes with a review of emotional intelligence research in higher education and a discussion of the implication of enrollment performance for EQ research and practice.

Author(s)

Mardell Maxwell has spent 11 years studying leadership and management in organizational settings. He attended Kansas State University, where he earned a degree in business administration. His second undergraduate and master’s degree in organizational leadership was earned from Fort Hays State University. He is currently working toward a Ph.D. in higher education administration from the University of Nebraska–Lincoln. Professionally, Mardell started his career in undergraduate recruitment as an admissions counselor at Kansas State University. He served as a recruiting coordinator in the College of Business Administration at Kansas State University. Today, he oversees all undergraduate recruitment as the senior associate director of Admissions at the University of Nebraska–Lincoln. His research interests include organizational leadership in higher education, enrollment management, and undergraduate recruiting practices.

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Endnotes

  1. Transformational leadership: An influence process that motivates followers to accomplish more than what is usually expected of them (Northouse 2010).
  2. Leadership–member exchange: Leadership process that makes the dyadic relationship between leaders and followers the focal point of the leadership process (Northouse 2010).

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