Welcome to the new AACRAO website. While the site is live, development is ongoing, visitors can expect updates and new features in the weeks ahead.

Mobile Nav
Log in
Join
Get Involved

You must be logged in to view this content. Please login or learn more about joining AACRAO. If you have any questions or experience any issues logging in, please reach out to us atmembership@aacrao.org.

Log In Join

Topics

Article Type

Professional Proficiency

Article Abstract

Related Issue:

During the 2019 American Association of Collegiate Registrars and Admissions Officers Strategic Enrollment Management (SEM) Conference, there was much discussion about how important change management is for successful SEM implementation. While we have known for some time that SEM needs institution-wide collaboration and support to achieve its objectives (Black 2010, Dolence 1993, Henderson 2005, Kalsbeek 2007, and Smith 2000–2001), enrollment managers have varying degrees of success in achieving the change management necessary to fully implement SEM. This article provides an overview of change management in higher education, identifies some of the ways organizational change contributes to successful SEM implementation, and introduces some specific ways in which community colleges and four-year institutions are managing change at both the project and enterprise levels. Recommendations for professional practice and further areas of research are also presented.

Author(s)

clayton-smith-1-w400Clayton Smith, Ed.D, is Associate Professor in the Faculty of Education at the University of Windsor, where he teaches at the undergraduate and graduate levels. His research interests include comparative SEM and the role of
faculty in planning and implementing SEM. He spent 33 years in higher education administration at four postsecondary education institutions in the United States and Canada. Most recently, he completed two terms as vice-provost; his portfolio
included academic governance, campus internationalization, enrollment management, and student affairs. Smith is a Senior Consultant with AACRAO Consulting and is Director of the AACRAO Strategic Enrollment Management Conference.

Janet 2014 (2)Janet Hyde, M.B.A., is President of Academic Strategic Directions. For 20 years, she has been supporting postsecondary goal achievement through her research and consulting. Previously, Hyde held tenured faculty and administration
positions at two postsecondary education institutions. Hyde is a dynamic speaker whose well-researched presentations spark lively debate. Current areas of research include program planning linked to labor market needs, future skills requirements,
liberal arts education, and leading change in postsecondary education organizations.

Falkner BOD photoTina Falkner, Ph.D., is Director of the Office of Student Finance for Academic Support Services at the University of Minnesota. She oversees financial aid, student billing, collections, bursar, and other student financials.
Previously, Falkner served for fifteen years as director of continuity and compliance in academic support resources and in student activities. She was the 2018–19 president of the American Association of Collegiate Registrars and Admission
Officers.

christine-kerlin-1-w400Christine Kerlin, Ed.D., currently serves as a Senior Consultant with AACRAO Consulting Services, working on projects with a wide variety of colleges and universities. Previously, she served as vice president for enrollment
management and vice president for the University Center of North Puget Sound and strategic planning at Everett Community College (Washington). Kerlin served previously as director of admissions and records at Central Oregon Community College and
director of admissions at The Evergreen State College (Washington). Kerlin has a long history of giving conference presentations and workshops and has published several articles.

References

Black, J. 2010. Strategic Enrollment Intelligence.London, Ontario: Academica Group.

Burke, W. W. 2008. Organization Change: Theory and Practice, 2nd ed. Los Angeles, CA: SAGE Publications.

Conner, D. 2010. The characteristics of nimble execution. Change Thinking Blog. December 20.

Dolence, M. G. 1993. Strategic Enrollment Management: A Primer for Campus Administrators. Washington, D.C.: American Association of Collegiate Registrars and Admissions
Officers.

Gage, G., and W. Sigler. 2016. SEM Core Concepts and SEM Planning for Teams. Presentation at the AACRAO Strategic Enrollment Management Conference, November 6–9, San Antonio, TX.

Givens, T. E. 2018. The collaboration imperative. Insider Higher Ed. July 12.

Gray, B., and J. Purdy. 2018. Collaborating for Our Future: Multi-stakeholder Partnerships for Solving Complex Problems. Oxford, UK: Oxford University Press.

Henderson, S.E. 2005. Refocusing enrollment management: Losing structure and finding the academic context. College and University. 80(3): 3–8.

Hyde, J. 2018. Post-Secondary Education in the Fourth Industrial Revolution. Presented at Strategic Enrollment Management Conference, November 13, Washington, D.C.

Kalsbeek, D.H. 2007. Reflections on strategic enrollment management structures and strategies (part three). College and University. 82(3): 3–9, 12.

Lindsay, B., E. Smit, and N. Waugh. 2018. How the Implementation of Organizational Change Is Evolving. New York: McKinsey & Company.

Mark, J. J. 2010. Heraclitus of Ephesus. Ancient History Encyclopedia.

Martin, G. 2006. Managing People and Organizations in Changing Contexts. Oxford, UK: Elsevier.

Prosci. n.d. An Introduction to Change Management. Fort Collins, CO: Author.

Rothwell, W., R. Prescott, and M. Taylor. 2008. Human Resource Transformation: Demonstrating Strategic Leadership in the Face of Future Trends. Palo Alto, CA:
Davies-Black Publishing.

Rothwell, W. J., J. M. Stavros, R, L. Sullivan, and A. Sullivan. 2009. Practicing Organizational Development: A Guide for Leading Change, 3rd ed. San Francisco:
Pfeiffer.

Smith, C. 2001. The relationship between institutional enrollment performance and enrollment management effectiveness factors. Journal of College Student Retention.
2(4): 367–377.

Walmsley, A. 2016. Improving the ties between faculty and administration. The Evolllution.

Young Entrepreneur Council. 2018. Six ways to improve team collaboration and enhance productivity. Forbes. June 14.

Related Posts

See all Posts