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Article Type

Professional Proficiency

Article Abstract

Related Issue:

The current study examined the relationships among student and high school characteristics and the decision to enroll in either a two- or four-year college or university. The purpose of the research was to assess the feasibility of using enrollment propensity (i.e., the likelihood of enrolling in college) as a baseline to evaluate the effectiveness of college recruitment strategies and programs. An analysis of data from nearly 60,000 Indiana high school graduates in spring 2010 revealed that both student characteristics and the characteristics of sending high schools were related to the likelihood of enrolling in college, and these characteristics could be used to create baseline enrollment measures. Different student and high school characteristics were related to enrolling in two- and four-year institutions.

Author(s)

Gary R. Pike, Ph.D., is a professor of higher education and student affairs in the Indiana University School of Education on the Indianapolis campus. Prior to assuming a full-time faculty role in 2014, Pike spent almost 30 years in institutional research and assessment, with much of his time focused on evaluating enrollment management initiatives and programs. Pike’s areas of research interest include college student access and success, as well as program evaluation.

Kirsten Robbins is a Ph.D student in the Urban Education Studies program at the Indiana University School of Education on the Indianapolis campus.

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