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Richard A. Skinner is senior consultant to the firm of Harris Search Associates and focuses on executive talent recruitment for research-intensive universities, academic health and medical centers as well as university research parks. Previously, he was senior vice president for programs and research at the Association of Governing Boards of Universities and Colleges (AGB), president of Royal Roads University in Canada, Clayton State University in Georgia, and a research and marketing initiative of online course and degree programs for the University System of Georgia. He holds a Ph.D. and Master’s from the University of South Carolina and earned his bachelor’s degree from Georgia Southern University. He has written and published on higher education leadership and governance, the role and importance of technology, and the globalization of postsecondary education. He lives in and works from Washington, D.C.

AUCC. See Association of Universities and Colleges of Canada.

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Smith, C., and S. Gottheil. 2006. Enrollment or enrolment: The emergence of SEM in Canada. SEM Source.

Smith, C., and S. Gottheil. 2008a. Enrollment or Enrolment: Implementing SEM in the Canadian Context. Pre-conference workshop presented at the Association of Registrars of the Universities and Colleges of Canada (ARUCC) conference, Halifax, Nova Scotia, June.

Smith, C., and S. Gottheil. 2008b. Enrollment or enrolment: Strategic enrollment management in the United States and Canada. College and University. 84(2): 28–38.

  1. In an e-mail exchange, the author, Susan Gottheil of the University of Manitoba, noted that a group of “polytechnics” has organized in British Columbia and Alberta under the self-designated rubric of “new universities,” while the U15 consists of Canada’s “research-focused universities” (see U15 Group of Canadian Research Universities).
  2. Trinity Western University, one of a very few religious-affiliated institutions, charged $22,260 CDN in 2012–2013.
  3. Jody Gordon, University of the Fraser Valley; Susan Gottheil, University of Manitoba; David Johnston, University of Calgary; Åsa Kachen, Dalhousie University; Roberta Mason, Royal Roads University; Janet Morrison, York University; Kate Ross, Simon Fraser University; Clayton Smith, University of Windsor; and Ken Steel, Academica Group The views expressed are personal ones and do not necessarily reflect those of the interviewees’ respective organizations. Interviews took place between May and July, 2013.
  4. The Canadian SEM practitioners and observers interviewed for this study contest this conclusion and point to factors such as Canadian privacy laws that limit direct marketing, the absence of national standardized tests as admissions criteria, the relatively modest role of intercollegiate athletics in Canadian higher education in comparison to the United States, and students’ less fervent attachment to one’s alma mater. See Smith and Gottheil (2008b) for the argument for Canada’s distinctive approach to SEM.
  5. Indeed, the Association of American Universities (AAU) consists of 60 American and two Canadian public and private research universities.

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