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Topics

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Article Type

Professional Proficiency

Article Abstract

Related Issue:

Influencing student enrollment behavior is an ongoing process. Institutions continually try to predict student college choice while at the same time trying to influence that choice. This article describes the enrollment goals for the incoming freshman class at the University of Oregon, and how a limited institutional financial aid budget was used to address both merit and need-based financial aid.

Author(s)

Jim Brooks is the Senior Associate Vice President for Student Services and Enrollment Management and Director of
Student Financial Aid and Scholarships at the University of Oregon. He also oversees the Orientation Programs,
Continuing and Professional Education, and SSEM Events units. He has served on the board of the National Association
of Student Financial Aid Administrators and had leadership roles in the Midwest Association of Student Financial Aid
Administrators. He has served on committees at the national, regional, and state levels, and presented at
conferences on all of these levels.

Jen Parker is the Executive Director of Development for Student Support at the University of Oregon.
She joined the university in 2015, after serving as a fundraiser within higher education, arts administration, and
social service non-profit organizations in Austin, TX and Jacksonville, FL. She has overseen a record fundraising
initiative around student financial aid, and has presented on higher education fundraising at conferences
nationally.

References

Chapman, R. C., and R. Jackson. 1987. College Choices of Academically Able Students: The Influence of No-Need
Financial Aid and Other Factors. Research Monograph No. 10. New York: College Board.

Chen, R., and S. L. DesJardins. 2010. Investigating the impact of financial aid on student dropout risks: Racial
and ethnic differences. The Journal of Higher Education. 81(2): 179–208.

Dickler, J. 2021. College
costs are rising and many families have no idea just how expensive higher education is. CNBC.
August 16.

Hossler, D. 2000. The role of financial aid in enrollment management. New Directions for Student
Services. 89(Spring). San Francisco:Jossey-Bass.

Hossler, D., and K. S. Gallagher. 1987. Studying student college choice: A three-phase model and the implications
for policy-makers. College and University. Spring: 207–211.

Hossler, D., J. Schmit, and N. Vesper. 1998. Going to College: How Social, Economic, and Educational Factors
Influence the Decisions Students Make. Baltimore: Johns Hopkins University Press.

Jacobs, J., and J. Brooks. 2013. Restructuring Institutional Financial Aid Programs, Presentation to the
National Association of Student Financial Aid Administrators National Conference, July.

Kim, J. 2012. Exploring the relationship between state financial aid policy and postsecondary enrollment choices:
A Focus on income and race differences. Research in Higher Education. 5(2)3: 123–151.

Miller, B. 2018. New federal data show America still needs to improve college access. American Progress.
July 12.

Procopio, M., and C. Bell. 2019. Achieving Best Practice in Student Success Advancement Programs, Partnership
and Communication Between Campus Stakeholders (benchmarking study by University Advancement).
University of Oregon.

Ruffalo Noel Levitz. 2022. 2022
Discounting Report for Four-year Private and Public Institutions. Cedar
Rapids, IA: Author.

Rouse, C.E. 2013.The Postsecondary Education Conundrum. Washington, D.C.: Brookings Institution.

Sawhill, I. V. 2013. Higher Education and the Opportunity Gap. Washington, D.C.: Brookings Institution.

Seltzer, R. 2017. Turning down top choices. Inside Higher Ed. March 23.

Spaulding, R., and S. Olswang. 2005. Maximizing enrollment yield through financial aid packaging policies.
Journal of Student Financial Aid. 35(1): 27–38.

Thompson, R. J. 2021. New Student Enrollment. Presentation to the University of Oregon Board of
Trustees.

Tierney, M. L. 1980. Student matriculation decisions and financial aid. Review of Higher Education.
3(2): 14–25

Tucker, B. 2019. The College Affordability Crisis. Washington, D.C.: Public Religion Research Institute.

University of Oregon. 2021. SSEM Research and Assessment. Presentation to the Board of Trustees.

U.S. Census Bureau. 2021. Quick Facts Oregon, Population Estimates, People. Washington, D.C.: U. S.
Census Bureau.

Endnotes

  1. For more information on Pell Grants and determining
    eligibility, see the Federal Pell Grants section of the Federal Student Aid site at <studentaid.gov/understand-aid/types/grants/pell>
    and
    the Special Cases page in the Federal Student Aid Handbook at <fsapartners.ed.gov/knowledge-center/fsa-handbook/2022-2023/application-and-verification-guide/ch5-special-cases>.

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