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Article Type

Professional Proficiency

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Article Abstract

Related Issue:

There are many recruitment methods and tactics an institution can choose to pursue diversification of international student enrollment goals. Return on investment in a choice of tactic can take up to three or more years to determine thus initial choice is vital. Just as important though is in our ability to measure the return. If we can not measure the return how do we know to continue the tactic or not? This 2-year longitudinal study measures the effect of one tactc: personal interactions that occur abroad (in-country) between campus-based recruitment staff and prospective students and school counselors in twelve countries across seven measures. Measures are compared to untouched prospective applicants and registrants from the same set of countries.

Author(s)

John G. Soltice, B.Com., B.A., M.A., SEM-EP, is Assistant Director of International Recruitment at the University of Alberta. His current research interests lie in the areas of consumer choice, strategic enrollment management, data analyses, and institutional organization. Soltice earned his bachelor of commerce from the University of Alberta, majoring in international marketing, followed by a bachelor of arts in Japanese Language at the same university during which one year was on exchange to Chiba University, Japan. This was followed by a master of arts from the Department of Political Science at the University of Alberta, writing a thesis on East Asian Politics from a cultural realism perspective. Since 2002, Soltice has been actively involved in international student recruitment with a focus on Asia. In 2014, Soltice enrolled in AACRAO’s Strategic Enrollment Management Endorsement Program (SEM-EP), earning the credential in 2015.

References

Bontrager, B. 2004. Strategic enrollment management: Core strategies and best practices. College and University. 79(4): 9–15.

British Council. 2013. The Future of the World’s Mobile Students to 2024.

Langston, R., and Scheid, J. 2014. Strategic enrollment management in the age of austerity and changing demographics: Managing recruitment, leveraging, revenue, and access in challenging economic times. Strategic Enrollment Management Quarterly. 2(3): 191–210.

Megha, R., and Zhengrong, L. 2016. The next frontier: ROI in international student recruitment. World Education News + Reviews. February 2.

Endnotes

  1. This category excludes in-country agents and any other sort of third-party representative.
  2. Names of countries not included in this report for confidentiality reasons. There were 12 targeted countries. China, Canada, Brazil, and the United States were not among the list of the 12 countries.

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