Making the ROI Argument for SEM: It Makes More than Cents

Steven Smith is a Professor of Psychology and the former associate vice-president academic and enrollment management
at SMU and former dean of science. Smith received his B.A. from Bishop’s University and his M.A. and Ph.D. from
Queen’s University. As AVP Smith led the strategic enrollment management program at SMU. He has published in
journals such as Journal of Personality and Social Psychology, Law and Human Behavior,
Vaccine, Personality and Social Psychology Bulletin, and Journal of Applied Psychology.

Tom Brophy has worked for 23 years in progressive leadership roles at the postsecondary education level. Brophy received his B.A. and M.Ed. from Memorial University of Newfoundland and Labrador. During his career, he has worked
at three universities in three different provinces including Memorial (15 years), Brandon University (3 years), and
Saint Mary’s University (7 years). Brophy has been very involved in developing programs and services to engage
students, enrollment management, and student success. He has published and presented on numerous assessment and
research-based initiatives, most recently on student success.

Adam Daniels is currently employed as the Manager, Strategic Enrolment Management Plan
Implementation at Saint Mary’s
University. Before this role, Daniels worked as the student transitions specialist within student affairs and
services at Saint Mary’s since 2017. Previous to his time at Saint Mary’s, Daniels was employed on the St. John’s
campus of Memorial University of Newfoundland between 2009 and 2017 for both the university and the undergraduate
students’ union. He has a B.A. from Memorial University of Newfoundland.