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Article Type

Professional Proficiency

Article Abstract

Related Issue:

In March 2013, the US Department of Education issued guidance to institutions on how to attain approval for competency-based programs under the current title IV, Higher Education Act (HEA) regulations on direct assessment programs. This article considers the graduate enrollment futures of colleges and universities that have chosen and will elect to adopt and deliver competency-based programs, and the potential role that strategic enrollment management (SEM) will play in advancing program enrollment and enhancing learner success. This SEM exploration originates at the founding institution, and subsequently emerges in the “academic context” before coming to rest at a liminal zone in the competency-based learning frontier. Between the borders of student and academic SEM orientations, competency-based learning figures and grounds the development of a learner-centered SEM orientation and approach that is aligned with extant initiatives to advance graduate enrollments.

Author(s)

Monique L. Snowden, Ph.D., is the vice president for institutional planning and effectiveness at Fielding Graduate University, where she also holds an adjunct faculty appointment in the School of Human and Organizational Development. Her writings on strategic enrollment management are informed by having served as the inaugural associate provost for enrollment management at Fielding, assistant dean of enrollment management at Northwestern University School of Professional Studies, and director of enrollment research and technology at Texas A&M University.

She recently completed a two-year appointment as Fielding’s accreditation liaison officer with its regional accreditor, the WASC Senior College and University Commission (WSCUC). Monique has served as a WSCUC-selected site team visitor for initial accreditation, education effectiveness review, and special visits. She is currently serving a three-year appointment as a member of the WSCUC Interim Report Committee.

Monique is a 2014–2015 American Council on Education (ACE) Fellow. She is being hosted during her fellowship year at California State Polytechnic University, Pomona (Cal Poly Pomona) and by EDUCAUSE—the foremost community of higher education IT leaders and professionals. Monique earned her Ph.D. in communication, with an emphasis in organizational communication, from Texas A&M University.

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