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Internationalization is fundamental for all higher education institutions, nevertheless with its evolving and altering nature it was considered, until this moment, an uncharted territory. The impact of internationalization on higher education institutions is evident. To attain this impact, it is essential that higher education institutions chart the path and pave the way for effective internationalization strategies, policies, and actions. To foster an internationalized campus, stakeholders are to be upskilled, and internationalization elements to be modified and adjusted according to the institution’s community and culture. These adjustments will allow institutions to compose the appropriate internationalization strategy, meet institution’s goals and objectives, find best approaches to reflect on their own rationales, and adopt the most apt practices for implementation. There is no one-size-fits-all framework for internationalization. It depends on numerous factors that change from one institution to another. These factors range from demographical, geographical, and cultural dimensions all through degrees and programs offered, student journeys, and cost-revenue models. This article provides an outlook on internationalizing higher education institutions’ concept definitions, rationales, approaches, activities, and applications. It also proposes a framework for the institutions’ internationalization through students’ journey. Finally, it discusses the potential enrollment management practices that contribute to the institutions’ internationalization.

Shaimaa Nabil Hassanein - HeadshotShaimaa Hassanein is a Graduate Enrollment Management and Assessment Senior Manager at the American University in Cairo. Hassanein is responsible for developing assessment models, metrics, and strategic enrollment management plans and implementation procedures. She also identifies and communicates assessment measures for graduate programs performance and creates data visualizations, mapping, and stories. Moreover, she consults graduate program directors on the best practices to manage students’ enrollment, retention, and satisfaction. In addition, she develops models for the successful graduate students’ study journeys and initiates the integration of new skills and principles such as lifelong learning, design thinking, AI, and data literacy. Furthermore, Hassanein generates the AUC graduate crisis management plan and strategic enrollment management plan and oversees and follows up on its implementation.

Hassanein has published articles, presented at conferences, and delivered workshops and consultancy services that offer assessment frameworks, digital readiness, and enrollment management strategies and implementation techniques to reimagine higher-ed.

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    1. It should be noted, albeit briefly, that while academic, cultural, and
      political rationales are based on an ethos of cooperation, the economic one
      is based on an ethos of competition. Apparently, there is a gradual, yet
      visible, shift since the second half of the 1990s toward what is called by
      Van der Wende (2001) “a shift in paradigm from cooperation to competition.”
      Still, this “did not exclude the continuation of cooperative elements.” It
      is necessary that institutions observe both these overarching
      rationales—cooperation and competition—to internationalize higher education
      whilst ensuring that no one rationale dominates the other.

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