Essentials for International Student Enrollment Planning

Kent R. Hopkins has been vice provost of enrollment management at Arizona State University since November 2009. He is responsible for total enrollment strategy and operations of the university, including the offices of admissions, student financial assistance, enrollment marketing and communication, university registrar, enrollment services, and the Pat Tillman Veterans Center. His enrollment leadership covers all four university campuses, and he works closely with all colleges on enrollment planning initiatives.

Prior to his appointment at ASU, Hopkins provided enrollment management consulting to more than 100 two- and four-year institutions, both public and private, as vice president for consulting services for Noel-Levitz. His expertise in strategic and annual plan development, predictive modeling, financial aid leveraging, recruitment and marketing, retention strategy, multiple site enrollment, data analysis, and using technologies helped institutions across the country increase their enrollment, maximize revenue, and shape their classes. Hopkins led institutions through projects such as financial aid and scholarship research; graduate, summer school, and international student enrollment assessment; web recruitment development; course and schedule management; pricing sensitivity; and systems development.

Hopkins previously served in campus positions at University of Toledo as dean of enrollment management and at St. Louis University as director of undergraduate admissions. In addition, Hopkins has presented numerous seminars at national and regional professional development conferences, convened forums on long-range enrollment planning, and written “Inside Enrollment Management” columns for Noel-Levitz. Hopkins holds a bachelor’s degree in journalism and mass communication and a master’s in higher education administration from Iowa State University.