You must be logged in to view this content. Please login or learn more about joining AACRAO. If you have any questions or experience any issues logging in, please reach out to us atmembership@aacrao.org.
Welcome to the new AACRAO website. While the site is live, development is ongoing, visitors can expect updates and new features in the weeks ahead.
Posted on
You must be logged in to view this content. Please login or learn more about joining AACRAO. If you have any questions or experience any issues logging in, please reach out to us atmembership@aacrao.org.
Topics
Article Type
Professional Proficiency
Related Issue:
The current study uses a sample of community colleges to explore the specific organizational practices that mediate the link between entrepreneurial orientation and performance. The study focuses on a set of practices known as strategic enrollment management and finds that a college’s entrepreneurial orientation predicts its enrollment management orientation and the effectiveness of specific enrollment management practices for recruitment and retention. However, none of the constructs were associated with higher admission, graduation, or retention rates. The implications of these findings for theory, practice, and future research are then discussed.
Bhavesh Bambhrolia, Ed.D., is the University Registrar at Temple University in the Enrollment Management portfolio. Prior to joining Temple in 2012, he served as a business analyst in the enrollment management division at the Community College of Philadelphia and taught international business at Mercer County Community College. Currently, at Temple, he is focusing on innovation and efficiency of service delivery and operation through data science and emerging technology to support student success and outcome. Bhavesh holds a doctorate in education from Rowan University, an MBA from the University of New Haven, and a BS in biology from the University of New Haven. His academic interests include strategy and planning, decision making, and entrepreneurship.
Steven E. Phelan is M.B.A. Director and Distinguished Professor of Entrepreneurship at Fayetteville State University in North Carolina. He earned his Ph.D. in computational economics from La Trobe University (Australia) in 1998 and has previously held tenure track positions at the University of Texas at Dallas, the University of Nevada Las Vegas, and Rowan University. His research is broadly focused on the conceptualization, measurement, and enhancement of performance in social systems.
AACC. See American Association of Community Colleges.
American Association of Community Colleges. 2012a. Reclaiming the American Dream: A Report from the 21st Century Commission of the Future of Community Colleges. Washington, D.C.
American Association of Community Colleges. 2012b. The Voluntary Framework of Accountability: Developing Measures of Community College Effectiveness and Outcomes. Washington, D.C.
Abrahamson, E. 1991. Managerial fads and fashions: The diffusion and rejection of innovations. Academy of Management Review. 16(3): 586–612.
Abrahamson, E. 1996. Management fashion. Academy of Management Review. 21(1): 254–285.
Archibald, R.B., and Feldman, D.H. 2008. Explaining increases in higher education costs. Journal of Higher Education. 79(3): 268–295.
Baker, W.E., and Sinkula, J.M. 2009. The complementary effects of market orientation and entrepreneurial orientation on profitability in small businesses. Journal of Small Business Management. 47(4): 443–464.
Black J. 2004. Defining enrollment management: The structural frame. College and University. 79(4): 27–29.
Bontrager, B. 2004. Enrollment management: An introduction to concepts and structures. College and University. 79(3): 11–16.
Bontrager, B., and Clemetsen, B. 2009. Applying SEM at the Community College. Washington, D.C.: American Association of Collegiate Registrars and Admissions Officers.
Bontrager, B., and Moore, A. 2009. Implementing SEM at the community college. In Applying SEM at the Community College (pp. 181–197), edited by B. Bontrager and B. Clemetsen. Washington, D.C.: American Association of Collegiate Registrars and Admissions Officers.
Bontrager, B., and Pollock, K. 2009. Strategic enrollment management at community colleges. In Applying SEM at the Community College (pp. 1–10), edited by B. Bontrager and B. Clemetsen. Washington, D.C.: American Association of Collegiate Registrars and Admissions Officers.
Brandon, K. 2011. Investing in Education: The American Graduation Initiative. Washington, D.C.: Office of Social Innovation and Civic Participation.
Clemetsen, B., and Rhodes, J. 2009. What is a successful community college student? In Applying SEM at the Community College (pp. 11–32), edited by B. Bontrager and B. Clemetsen. Washington, D.C.: American Association of Collegiate Registrars and Admissions Officers.
Covin, J.G., and Slevin, D.P. 1988. The influence of organization structure on the utility of an entrepreneurial top management style. Journal of Management Studies. 25(3): 217–234.
Davis, J.A., Marino, L.D., Aaron, J.R., and Tolbert, C.L. 2011. An examination of entrepreneurial orientation, environmental scanning, and market strategies of nonprofit and for-profit nursing home administrators. Nonprofit and Voluntary Sector Quarterly. 40(1): 197–211.
D’Amico, M.M., Katsinas, S.G., and Friedel, J.N. 2012. The new norm: Community colleges to deal with recessionary fallout. Community College Journal of Research and Practice. 36(8): 626–631.
Edelman, L.F., Brush, C.G., and Manolova, T. 2005. Co-alignment in the resource– performance relationship: Strategy as mediator. Journal of Business Venturing. 20(3): 359– 383.
Flannigan, S.L., Greene, T.G., and Jones, B.R. 2005. Setting the state for action: Entrepreneurship at work. In The Entrepreneurial Community College (pp. 1–11), edited by J.E. Roueche and B.R. Jones. Washington, D.C.: Community College Press.
George, B.A., and Marino, L. 2011. The epistemology of entrepreneurial orientation: Conceptual formation, modeling, and operationalization. Entrepreneurship: Theory & Practice. 35(5): 989–1024.
Glenn, R. 2009. Shared enrollment services as a potential SEM strategy. College and University. 84(3): 79.
Hossler, D.R. 1984. Enrollment Management: An Integrated Approach. New York: College Board Publications.
Jaschik, S. 2012. Privatization without angst. Inside Higher Ed. April 23.
Jonas, P.M., and Popvics, A. 2000. Beyond the enrollment management division: The enrollment management organization. College and University. 76(2): 3–8.
Keeling, R.P., Wall, A.F., Underhile, R., and Dungy, G.J. 2008. Assessment Reconsidered: Institutional Effectiveness for Student Success. Washington, D.C.: NASPA.
Keh, H.T., Nguyen, T.T. M., and Ng, H.P. 2007. The effects of entrepreneurial orientation and marketing information on the performance of SMEs. Journal of Business Venturing. 22(4): 592–611.
Khandwalla, P.N. 1977. The Design of Organizations. New York: Harcourt Brace Jovanovich.
Kraatz, M.S., Ventresca, M.J., and Deng, L. 2010. Precarious values and mundane innovations: Enrollment management in American liberal arts colleges. Academy of Management Journal. 53(6): 1521–1545.
Kreiser, P.M. 2011. Entrepreneurial orientation and organizational learning: The impact of network range and network closure. Entrepreneurship: Theory & Practice. 35(5): 1025–1050.
Lattimore, J.B., D’Amico, M.M., and Hancock, D.R. 2012. Strategic responses to accountability demands: A case study of three community colleges. Community College Journal of Research and Practice. 36(12): 928–940.
Li, Y.-H., Huang, J.W., and Tsai, M.T. 2009. Entrepreneurial orientation and firm performance: The role of knowledge creation process. Industrial Marketing Management. 38(4): 440–449.
Lumpkin, G.T., Dess, G.G. 1996. Clarifying the entrepreneurial orientation construct and linking it to performance. Academy of Management Review. 21(1): 135–172.
Mellow, G.O., Heelan, C. 2008. Minding the Dream: The Process and Practice of the American Community College. Lanham, MD: Rowman & Littlefield.
Miles, M., Arnold, D.R., and Thompson, D.L. 1993. The interrelationship between environmental hostility and entrepreneurial orientation. Journal of Applied Business Research. 9(4): 12–23.
Miller, D. 1983. The correlates of entrepreneurship in three types of firms. Management Science. 29(7): 770–791.
Morrel-Samuels, P. 2002. Getting the truth into workplace surveys. Harvard Business Review. 80(2): 111–118.
Morris, M.H., Coombes, S., Schindehutte, M., and Allen, J. 2007. Antecedents and outcomes of entrepreneurial and market orientation in a nonprofit context: Theoretical and empirical insights. Journal of Leadership and Organizational Studies. 13(4): 12–39.
Morris, M.H., Webb J.W., and Franklin, R.J. 2011. Understanding the manifestation of entrepreneurial orientation in the nonprofit context. Entrepreneurship: Theory & Practice. 35(5): 947–971.
Mullin, C.M. 2009. Community College Enrollment Surge: An Analysis of Estimated Fall 2009 Headcount Enrollments at Community Colleges. AACC Policy Brief 2009-01PBL. Washington, D.C.: American Association of Community Colleges.
Neal, A.D. 2008. Seeking higher-ed accountability: Ending federal accreditation. Change: The Magazine of Higher Learning. 40(5): 24–29.
Noel-Levitz. 2013a. Marketing and Student Recruitment Practices Benchmark Report for Four-Year and Two-Year Institutions. Coralville, IA: Noel-Levitz.
Noel-Levitz. 2013b. Student Retention and College Completion Practices Report for Four-Year and Two-year Institutions. Coralville, IA: Noel-Levitz.
Pearce, J.A. II, Fritz, D.A., and Davis, P.S. 2010. Entrepreneurial orientation and the performance of religious congregations as predicted by rational choice theory. Entrepreneurship: Theory & Practice. 34(1): 219–248.
Pennington, K., McGinty, D., and Williams, M.R. 2002. Community college enrollment as a function of economic indicates. Community College Journal of Research & Practice. 26(5): 431–437.
Phelan, S.E., Johnson A.T., and Semrau, T. 2013. Entrepreneurial orientation in public schools: The view from New Jersey. New England Journal of Entrepreneurship. 16(1): 19–30.
Pirius, L.K. 2014. A data-driven approach to SEM development at a two-year college. Strategic Enrollment Management Quarterly. 1(4): 251–262.
Podsakoff, P.M., MacKenzie, S.B., Lee, J.-Y., and Podsakoff, N.P. 2003. Common method biases in behavioral research: A critical review of the literature and recommended remedies. Journal of Applied Psychology. 88(5): 879.
Rauch, A., Wiklund, J., Lumpkin, G.T., and Frese, M. 2009. Entrepreneurial orientation and business performance: An assessment of past research and suggestions for the future. Entrepreneurship Theory and Practice. 33(3): 761–787.
Roach, R. 2009. A new deal for higher education? Diverse: Issues in Higher Education. 26(23): 12–14.
Roberts, C. 2016. Strategy, engagement and focus essential to enrollment growth. Community College Journal. 87(2): 35.
Roueche, J.E., and Jones, B.R. 2005. The Entrepreneurial Community College. Washington, D.C.: Community College Press.
Schiefen, K.M. 2010. Entrepreneurial orientation of community college workforce divisions and the impact of organizational structure: A grounded theory study (Doctoral dissertation). Capella University. Available from ProQuest Dissertations and Theses database. (Publication No. 3409196)
Short, J.C., Broberg, C.J., Cogliser, C.C., and Brigham, K.H. 2010. Construct validation using computer-aided text analysis (CATA): An illustration using entrepreneurial orientation. Organizational Research Methods. 13(2): 320–347.
Slaughter, S., and Leslie, L.L. 2001. Expanding and elaborating the concept of academic capitalism. Organization. 8(2): 154–161.
The SOURCE. 2011. Eight Important Questions for Eleven Community College Leaders: An Exploration of Community College Issues, Trends & Strategies. Williamsville, NY: The Source on Community College on Community College Issues, Trends & Strategies.
Vora, D., Jay, V., and Polley, D. 2012. Applying entrepreneurial orientation to a medium sized firm. International Journal of Entrepreneurial Behavior & Research. 18(3): 352–379.
Wales, W.J., Gupta, V.K., and Mousa, F.-T. 2011. Empirical research on entrepreneurial orientation: An assessment and suggestions for future research. International Small Business Journal. 31(4): 357–383.
Wang, C.L. 2008. Entrepreneurial orientation, learning orientation, and firm performance. Entrepreneurship Theory and Practice 32(4): 635–657.
Wiklund, J., and Shepherd, D. 2003. Knowledge-based resources, entrepreneurial orientation, and the performance of small and medium-sized businesses. Strategic Management Journal. 24(13): 1307–1314.
Yongbin, Z., Yuan, L., Soo Hoon, L., and Long Bo, C. 2011. Entrepreneurial orientation, organizational learning, and performance: Evidence from China. Entrepreneurship: Theory & Practice. 35(2): 293–317.
Zumeta, W.M. 2011. What does it mean to be accountable? Dimensions and implications of higher education’s public accountability. Review of Higher Education. 35(1): 131–148.

Higher education professionals might consider adopting a collaborative, caring approach to supporting college students from low-income families as part of…

This study examines the factors influencing student retention at a community college, focusing on demographic characteristics, financial aid, and academic…

In 2023, a school within a large, public, four-year research university adopted a new framework for strategic enrollment management (SEM)…
share