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Article Type

Professional Proficiency

Article Abstract

Related Issue:

This article brings attention to a typology of enrollment knowledge possessed and enacted by contemporary chief enrollment officers. Interview narratives are used to reveal enrollment principles and associated actions—enrollment logics—that form enrollment discourses, which in turn shape the institutionalized presence of strategic enrollment management, particularly in North American higher education.

Author(s)

Monique L. Snowden, Ph.D., is the vice president for institutional planning and effectiveness at Fielding Graduate University, where she also holds an adjunct faculty appointment in the School of Human and Organizational Development. Her writings on strategic enrollment management are informed by having served as the inaugural associate provost for enrollment management at Fielding, assistant dean of enrollment management at Northwestern University School of Professional Studies, and director of enrollment research and technology at Texas A&M University.

She recently completed a two-year appointment as Fielding’s accreditation liaison officer with its regional accreditor, the WASC Senior College and University Commission (WSCUC). Monique has served as a WSCUC-selected site team visitor for initial accreditation, education effectiveness review, and special visits. She is currently serving a three-year appointment as a member of the WSCUC Interim Report Committee.

Monique is a 2014–2015 American Council on Education (ACE) Fellow. She is being hosted during her fellowship year at California State Polytechnic University, Pomona (Cal Poly Pomona) and by EDUCAUSE—the foremost community of higher education IT leaders and professionals. Monique earned her Ph.D. in communication, with an emphasis in organizational communication, from Texas A&M University.

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