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Article Type

Professional Proficiency

Article Abstract

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This article presents a practitioner-defined research agenda for enrollment management. This agenda consists of 45 topics for research identified by enrollment management practitioners as the most pressing topics/issues that they regard as ones that would benefit from a study conducted by researchers. Implications of this agenda for practitioners and researchers are offered.

Author(s)

braxton-j-m--lgJohn M. Braxton is Professor Emeritus of Leadership, Policy and Organizations, Higher Education Leadership and Policy Program, Peabody College of Vanderbilt University, Resident Scholar, Tennessee Independent College and University Association,
and Affiliate Scholar, The USC Center for Enrollment Research, Policy and Practice.

Braxton has two major programs of research. One centers on the college student experience with particular attention focused on college student persistence. His work on college student persistence entails the assessment of theory on college student
persistence, the revision and construction of new theory on college and constructs and empirical testing of revised and newly formulated theory on this phenomenon.

Braxton has published more than 110 publications in the form of articles in referred journals, books, and book chapters. He is a recipient of the Research Achievement Award bestowed by the Association for the Study of Higher Education and the
Contribution to Knowledge Award given by the American College Personnel Association (ACPA)-College Student Educators International. Both awards are for outstanding contributions to knowledge that advance the understanding of higher education.

Professor Braxton served as editor of the Journal of College Student Development from 2008 to 2015. He currently serves as an associate editor for the Journal of College Student Retention: Theory, Research and Practice. He is
also a past president of the Association for the Study of Higher.

hossler--lgDonald Hossler is an Emeritus Professor of Educational Leadership and Policy Studies at Indiana University Bloomington (IUB). He currently serves as a Senior Scholar at the Center for Enrollment Research, Policy and Practice in the Rossier School
of Education, at the University of Southern California. Hossler has also served as vice chancellor for student enrollment services, executive associate dean of the School of Education, and the executive director of the National Student
Clearinghouse Research Center.

Hossler’s areas of specialization include college choice, student persistence, student financial aid policy, and enrollment management. Hossler has received career achievement awards for his research, scholarship, and service from the American
College Personnel Association, the Association for Institutional Research, the College Board, and the National Association of Student Personnel Administrators. He recently received the Sonneborn Award for Outstanding Research and Teaching from
IUB and was named a Provost Professor.

wendt-a--mdAlexandra Cannell Wendt is an M.Ed. Candidate in the Higher Education Administration Program at Vanderbilt University. Since attending Vanderbilt in 2019, Wendt has worked as a graduate assistant in the Office of the Provost and currently works in
the Office of the Chancellor. Prior to attending Vanderbilt, Wendt worked in higher education in Arizona leading the AmeriCorps Program in the Mary Lou Fulton Teachers College at Arizona State University and prior to that, leading the nationally
recognized Service-Learning Program at Chandler-Gilbert Community College. Overall, Wendt has twelve years of experience working in higher education. Wendt holds an associate’s degree from Chandler-Gilbert Community College and a bachelor’s in
human communication with a minor in global studies.

References

Bontrager, B. 2004. Strategic enrollment management: Core strategies and best practices. College and University. 79(4): 9.

Braxton, J. M. 2017. Editor’s notes. In Toward a Scholarship of Practice, New Directions for Higher Education (No. 178), edited by J. M. Braxton. San Francisco: Jossey-Bass.

Braxton, J. M., and D. Hossler. 2019. Developing the two-way practitioner-researcher loop for enrollment management. Strategic Enrollment Management Quarterly. 7(2): 7–12.

Braxton, J. M., and T. C. Ream. 2017. The scholarship of practice and stewardship of higher education. In Toward a Scholarship of Practice, New Directions for Higher Education (No. 178), edited by J. M. Braxton. San Francisco:
Jossey-Bass.

Charmaz, K. 2014. Constructing Grounded Theory. London: Sage.

Glaser, B. G., and A. L. Strauss. 1967. The Discovery of Grounded Theory: Strategies for Qualitative Research. Chicago: Aldine.

Hossler, D. (in press). Lifting the veil on the enrollment management industry. In The Enrollment Management Industry, edited by S. Burd. Boston: Harvard University Press.

Hossler, D., and D. Kalsbeek. 2008. Enrollment management & managing enrollment: Setting the context for dialogue. College and University. 83(4): 2.

Kielhofner, G. A. 2005. A scholarship of practice: Creating discourse between theory, research, and practice. In The Scholarship of Practice: Academic-Practice Collaborations for Promoting Occupational Therapy,
edited by P. Crist and G. A. Kielhofner. New York: Haworth Press.

Miles, M. B., and A. M. Huberman. 1994. Qualitative Data Analysis: An Expanded Sourcebook (2nd ed.). Sage Publications, Inc.

Strauss, A. L. 1987. Qualitative Analysis for Social Scientists. Cambridge University Press.

Strauss, A., and J. M. Corbin.1990. Basics of Qualitative Research: Grounded Theory Procedures and Techniques. Sage Publications, Inc.

Ward, M., and D. Hossler. 2016. From admissions to enrollment management. In Rentz’s Student Affairs Practice in Higher Education (3rd ed.), edited by N. Zhang. Springfield, IL: Charles Thomas.

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