Data-Driven Methodology to Identify Untapped Student Populations for Marketing, Recruitment, or Program Expansion

Heidi L. Bishop, M.Ed., in 2022, earned her M.Ed. from Graduate School of
Education, College of Professional Studies at Northeastern University where
she specialized in data and learning analytics. Her educational background
includes a B.A. in Biology and a B.A. in Education (Pacific Lutheran
University) with an emphasis in secondary science education. Through her
continued collaboration with Northeastern University, her current research
areas include the curriculum design and adult learning methodologies in
bioinformatic programs at the undergraduate and graduate levels. Ms. Bishop
contributed as co-author to research at the national conference for the
American Association of Collegiate Registrars and Admissions Officers (AACRAO)
in March 2023.

Independent from her research, she is employed by the Center for Disease
Control and Prevention (CDC) and works in the National Center for HIV/AIDS,
Viral Hepatitis, STD, and TB Prevention (NCCHHSTP) in Atlanta, Georgia as a
lead health scientist specializing in data informatics. Prior to her graduate
work at Northeastern University and her employment with the CDC, she has
fifteen years of experience working in corporate learning, environmental
health, and data informatics positions in the private and public sectors, to
include two Fortune 100 companies, the Department of Energy, and the
Department of the Navy. To further pursue her research interests in health
science informatics, she is currently enrolled in the Doctor of Health
Informatics Program at Rutgers University.

Alex Fronduto, D.H.S., is a full-time Associate Teaching Professor within the
Graduate School of Education in the College of Professional Studies at
Northeastern University where he is the faculty lead for the Master of
Education in Higher Education Administration program and chairs dissertations
within the Doctor of Education (Ed.D.) program. His educational background
includes a Bachelor of Science in Chemistry and Premedical and Health Studies
(Massachusetts College of Pharmacy and Health Sciences), a Master of Education
in Higher Education Administration (Northeastern University), and a Doctorate
in Health Sciences (Massachusetts College of Pharmacy and Health Sciences).
His current research areas include supervision within higher education and
experiential learning projects in online master’s coursework. Dr. Fronduto has
presented his research at national and regional conferences for American
Association of Collegiate Registrars and Admissions Officers (AACRAO),
National Association for College Admission Counseling (NACAC), and New England
Association for College Admission Counseling (NEACAC). Prior to entering
academia full-time, his previous work experience included working in
enrollment management for ten years at a private, four-year university with a
wide range of responsibilities including recruitment, staff/student
supervision, and visit/event management.