A Tale of Two Private Catholic Philadelphia Universities: Longitudinal Market Position Differentiation

John Haller, Ed.D., is the Vice President of Enrollment Management and New Student Strategies at the
University of Miami. During his time at Miami, he led the movement from a largely merit-based to a hybrid merit- and
need-based financial aid strategy where 100 percent of financial need is met. Also, the institution realized a 60
percent plus increase in applications and a 50 percent plus increase in yield. The institution realized a decrease
in student indebtedness and the highest freshman retention and six-year graduation rates in university history.
Prior to Miami, John served as the associate provost for enrollment management at Saint Joseph’s University and had
experiences in student success at Drexel University, M.B.A. admissions at Vanderbilt University, and undergraduate
admissions at Denison University. He is an honors graduate in economics and statistics from the University of
Michigan, received master’s degrees in business and higher education, and received his Ed.D. in higher education
from the University of Pennsylvania.