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Article Type

Professional Proficiency

Article Abstract

Related Issue:

This article explores the external environmental factors that affected organizational change at Joseph’s University and Villanova University—two private Catholic institutions in Philadelphia, Pennsylvania—resulting in differentiated market positions at each institution. Specifically, the role of demographic changes and the role of intercollegiate athletics was assessed.

Author(s)

John Haller, Ed.D., is the Vice President of Enrollment Management and New Student Strategies at the
University of Miami. Over the course of his career, he transformed two enrollment management areas taking a student
success
outcomes-driven approach. During his time at Miami, he led the movement from a largely merit-based to a hybrid
merit- and need-based financial aid strategy where 100 percent of financial need is met. He also implemented a
test-optional holistic admissions review approach. The institution realized a 60 percent plus increase in
applications and a 50 percent plus increase in yield. The institution also realized a $10,000 decrease in student
indebtedness upon graduation and the highest freshman retention and six-year graduation rates in university history.
Prior to Miami, John served as the associate provost for enrollment management at Saint Joseph’s University. At
Saint Joseph’s, the university attained the highest first-year persistence rate in university history. First-year
enrollment also grew by 24 percent as did entering student credentials and student of color enrollment. Student
indebtedness at graduation also declined by $6,000. John held positions in student success at Drexel University,
M.B.A. Admissions at Vanderbilt University, and Undergraduate Admissions at Denison University. He is an honors
graduate in economics and statistics from the University of Michigan, and he received master’s degrees in business
and higher education as well as an Ed.D. in higher education from the University of Pennsylvania.

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