Half-Day Workshops | Afternoon
SEM Institute – Advanced
Sunday, November 1 | 1:00 p.m. – 4:00 p.m.
Ticket Required: Member $199 | Nonmember: $219
Strategic enrollment management (SEM) is a complex, fast-paced, and high-stakes endeavor. While executive leaders recognize the important role that an effective SEM plan plays in enrollment and learner success, they are also pragmatic. Seasoned leaders realize that it is imperative not to be frozen into inaction by the somewhat daunting nature of the plan development. High-achieving leaders also recognize that successful SEM planning is about building relationships and engaging in an enterprise-wide effort. SEM planning is how the college or university operationalizes its strategic plan through the lens of enrollment and student success.
Through the application of best practices, derived from case studies, and analysis of enrollment trends, this interactive session will explore how to: keep your campus engaged in SEM planning; reduce planning fatigue by linking and extending other planning efforts; build a plan to be nimble, agile and innovative; sustain SEM energy throughout the life of the plan; and create effective SEM teams to build institutional capacity leading to enrollment health, financial stability, and improved learner success. This session has been designed for senior level community college and university leaders and is applicable to those with or without a SEM plan.
Presenters: Jody Gordon, AACRAO Consulting; Stan Henderson, AACRAO Consulting; Clayton Smith, University of Windsor; Kimberly Williams, George Washington University
Building a Campus Ecology for Student Success: Designing an Integrated Student Success Department Through the Lens of Strategic Enrollment Management
Sunday, November 1 | 1:00 p.m. – 4:00 p.m.
Ticket Required: Member $199 | Nonmember: $219Institutions across higher education are increasingly recognizing that student success is not simply a retention initiative - it is a comprehensive institutional strategy that begins long before matriculation and extends through graduation and career success. Yet many campuses continue to organize enrollment management, academic affairs, and student affairs as separate functions, resulting in fragmented student experiences and missed opportunities to support student development and institutional goals.
This highly interactive workshop explores how institutions can intentionally design a student success ecosystem that promotes the development of the whole student while advancing Strategic Enrollment Management (SEM) objectives. Drawing upon student development theory, campus ecology, ecological systems theory, and contemporary SEM practices, participants will examine how data, organizational structure, and cross-functional partnerships can be leveraged to support intellectual, social, emotional, ethical, and spiritual development throughout the student lifecycle.
Presenter: Kimberly Williams, George Washington University
The Registrar's Role in Enrollment Management
Sunday, November 1 | 1:00 p.m. – 4:00 p.m.
Ticket Required: Member $199 | Nonmember: $219The role to Chief Enrollment Manager has traditionally been seen as running through undergraduate admissions. Registrars have seen this as a career path more and more often in recent years. Beyond the career path, as universities look more holistically at their enrollment strategy, registrars play a larger and larger role. This workshop will talk about the registrars role in enrollment management across campus including how policies impact enrollment and student success, how data can be leveraged to drive future program growth, new program needs or program contraction, and sunsetting of programs. In addition, the session will look at the role the registrar can play in supporting advising and student success.
Presenter: Jack Miner, SEM Conference Director