AACRAO Coffee Break: Enrollment Planning for COVID-19 and Beyond

May 1, 2020

Coffee Break

At a time when there are more uncertainties than answers, some of the concepts and tools developed in Strategic Enrollment Management (SEM) planning can be helpful. These allow colleges and universities to frame the issues and potential pathways through data and research, aligning them to student needs and institutional strengths and vision.  This discussion will be with four longtime enrollment experts who have been working with colleges and universities during the disruption that COVID-19 has caused.



Headshot of Melanie Gottlieb.

Melanie Gottlieb

Executive Director, AACRAO


Professional photograph of Dr. Tom Green.

Dr. Tom Green

Director of Strategic Enrollment Management, Salesforce

Headshot of Jody Gordon.

Jody Gordon

Managing Consultant

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