AACRAO Coffee Break: Enrollment Planning for COVID-19 and Beyond

May 1, 2020

Coffee Break

At a time when there are more uncertainties than answers, some of the concepts and tools developed in Strategic Enrollment Management (SEM) planning can be helpful. These allow colleges and universities to frame the issues and potential pathways through data and research, aligning them to student needs and institutional strengths and vision.  This discussion will be with four longtime enrollment experts who have been working with colleges and universities during the disruption that COVID-19 has caused.



Melanie Gottlieb

Melanie Gottlieb

Interim Executive Director, AACRAO



Dr. Tom Green

Associate Executive Director, Consulting and SEM at AACRAO


Jody Gordon

Associate Vice-President, Students at Langara College


Stanley Henderson

Senior Consultant at AACRAO

Kimberley Buster-Williams

Vice President for Enrollment Management, University of Mary Washington

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