PJ Woolston (EdD) has over 20 years of experience in all not-for-profit sectors of higher education. He has been responsible for the development of all aspects of enrollment management systems at public and private institutions of varied sizes throughout the US. Throughout his tenure he has grown and sophisticated the admissions and enrollment operation wherever he has been, maximizing enrollment potential at all levels of the institution. He has extensive experience leading the strategic enrollment management and planning process at the institutional level. He has worked with freshman, transfer, dual credit, international, athletic, post-baccalaureate, graduate, medical school, and online/accelerated (adult and non-traditional) student populations. He has worked at institutions in both urban and rural settings.
Currently Dr. Woolston serves as Vice Chancellor for Enrollment Management at IUPUI (the Indianapolis campus of Indiana University) in Indianapolis, Indiana. Prior to working there he also worked at the University of Texas Permian Basin (small public), Marian University (small private), the University of Southern California (large private), the University of Cincinnati (large public), and Cincinnati State Technical and Community College (mid-sized community college).
Dr. Woolston has conducted extensive proprietary research on a wide range of topics, including best practices in higher education recruitment and marketing, enrollment and admission policy and process, financial aid and discounting, tuition modeling, and institutional accreditation. He holds a Doctor of Education from USC, a Master of Music from the University of Michigan, and a Bachelor of Arts in French from Brigham Young University. He has been a frequent presenter for organizations such as NACAC and multiple state affiliates, NACUBO, NAFSA, and multiple specialist organizations.
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