Enrollment management professionals bring together strategy, data, policy, and student-centered practices to support institutional enrollment goals and student success. From recruitment and retention to forecasting and planning, these professionals help institutions navigate a rapidly changing higher education landscape. AACRAO provides resources, research, professional development, and community connections to help enrollment leaders make informed decisions and drive results. Explore the resources below to access newsletters, research, webinars, training opportunities, courses, and events focused on enrollment management.
Newsletters
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A Letter to the Admissions Road Warriors
“Every future alum once stood nervously at a recruitment table asking, ‘So … tell me about your school?’ Every enrollment…
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Session Preview #TheAssembly2026: CPL Systems, Dual Credit, Friendly Transfer
The Assembly starts in less than two weeks, and credit mobility is becoming one of the clearest tests of whether…
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Your Course Correction on Credit Transfer
In this Q&A, learn from our course faculty: Dr. Marc Booker, who authored the on-demand AACRAO Transfer Articulation 101 course,…
Webinars
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Research
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Identifying the Invisible Middle of Leadership
Drawing on her career trajectory, Dr. Kimberly Taylor-Benns of La Salle University challenges the traditional assumption that leadership influence only…
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New Report to Modernize the Systems and Language of Credit Recognition
AACRAO, Sova, and 15 LEARN “Commissioners” examine four dimensions of learning evaluation and offer recommendations for enrollment leaders, admissions officers,…
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New Data on First-Generation College Applicants Revealed in the Latest SEMQ
Mark Butt of Emory University examines data from 28,468 applicants to analyze responses to an optional Common Application question asking…
Courses
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