Enrollment management professionals bring together strategy, data, policy, and student-centered practices to support institutional enrollment goals and student success. From recruitment and retention to forecasting and planning, these professionals help institutions navigate a rapidly changing higher education landscape.
AACRAO provides resources, research, professional development, and community connections to help enrollment leaders make informed decisions and drive results. Explore the resources below to access newsletters, research, webinars, training opportunities, courses, and events focused on enrollment management.
EM Turns 50
Join us in celebrating 50 years of Enrollment Management. For five decades, enrollment management has transformed how colleges and universities serve students and advance institutional success. Visit our Enrollment Management Turns 50 page to explore the field’s history, honor the professionals who have shaped it, and discover resources highlighting its continued evolution.
Newsletters
-
How We Turned a Book Club Into a Functional Working Group
“During the Fall 2025 semester, I facilitated a book club at Eastern Kentucky University around Kevin McClure’s ‘The Caring University.’…
-
New Data on Student Survey Design
“In an era of volatility, institutions that discipline themselves to measure consistently—rather than endlessly—are best positioned to transform student voice…
-
Brian Gann Named Incoming Director of The AACRAO Conference on Strategic Enrollment Management
A longtime SEM Conference attendee and community college leader will guide the conference after Jack Miner’s final year as director.
Webinars
Research
-
New Data on Student Survey Design
“In an era of volatility, institutions that discipline themselves to measure consistently—rather than endlessly—are best positioned to transform student voice…
-
The Student Support Gap: What the Research Says and What Institutions Can Do
Three evidence-based strategies that higher-ed administrators can implement to improve retention and wellbeing among students who need it most.
-
Identifying the Invisible Middle of Leadership
Drawing on her career trajectory, Dr. Kimberly Taylor-Benns of La Salle University challenges the traditional assumption that leadership influence only…
Courses
-
Online Learning
Core Concepts of Strategic Enrollment Management
From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.AACRAO…
Training
-
Online Learning
Enrollment Managers’ Role in Retention and Student Success
This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead…
Training
-
Online Learning
Enrollment Management: Environmental Scanning
This course provides the what, why, who, when and how in an environmental scan, and how to utilize tools like…
Training
-
Online Learning
Essentials of Strategic Enrollment Management
Strategic enrollment management (SEM) is a key concept in the administration of higher education institutions today.
Training
-
Training
-
Training