Enrollment management professionals bring together strategy, data, policy, and student-centered practices to support institutional enrollment goals and student success. From recruitment and retention to forecasting and planning, these professionals help institutions navigate a rapidly changing higher education landscape.
AACRAO provides resources, research, professional development, and community connections to help enrollment leaders make informed decisions and drive results. Explore the resources below to access newsletters, research, webinars, training opportunities, courses, and events focused on enrollment management.
EM Turns 50
Join us in celebrating 50 years of Enrollment Management. For five decades, enrollment management has transformed how colleges and universities serve students and advance institutional success. Visit our Enrollment Management Turns 50 page to explore the field’s history, honor the professionals who have shaped it, and discover resources highlighting its continued evolution.
Newsletters
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Letter from the Editor: November 10, 2026
In our profession, service is no lesser calling. It is what we do every day. The stories in this issue remind…
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Some Admissions Decisions Last a Lifetime
An ink signature in 1989 connected two future enrollment management leaders. Now, as the profession celebrates 50 years, their friendship…
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‘The rare privilege to reflect and dream’: Behind the Pages of a 50-Year Retrospective
To explore the significance of the 50th Anniversary Edition of Strategic Enrollment Management Quarterly, we share thoughts from five contributors:…
Webinars
Research
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Let Students Lead the Way to Enrollment
Live from #SEM 2026. How Delaware County Community College uses student voices and personalized video to guide students from first…
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New Data on Student Survey Design
“In an era of volatility, institutions that discipline themselves to measure consistently—rather than endlessly—are best positioned to transform student voice…
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The Student Support Gap: What the Research Says and What Institutions Can Do
Three evidence-based strategies that higher-ed administrators can implement to improve retention and wellbeing among students who need it most.
Courses
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Online Learning
Core Concepts of Strategic Enrollment Management
From these foundations, the applications can then be tailored to the challenges, opportunities, mission and vision of each institutional setting.AACRAO…
Training
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Online Learning
Enrollment Managers’ Role in Retention and Student Success
This course familiarizes new enrollment leaders with the history, tools, data, and campus partners to successfully engage in and lead…
Training
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Online Learning
Enrollment Management: Environmental Scanning
This course provides the what, why, who, when and how in an environmental scan, and how to utilize tools like…
Training
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Online Learning
Essentials of Strategic Enrollment Management
Strategic enrollment management (SEM) is a key concept in the administration of higher education institutions today.
Training
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Training
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Training
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Training
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Training