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Members: $205 | Nonmembers: $350

60 – 120 minutes, depending on the learner’s previous exposure to the topic.

This self-paced mini-course gives professionals who are new to admissions a foundation in effective recruitment. It covers the traditional, recruitment, and multiple-funnel models; the core sales steps of introducing, marketing benefits, and confirming choice; and how data guides strategies to grow or sustain enrollment.

AACRAO Competencies: Student Success & Enrollment Management / Data Reporting & Analysis
Type: On-demand
Course Accessibility: The course is accessible for 10 days from the date of purchase

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