Cliff Wymbs is a retired Associate Professor of Marketing and International Business. He received his Ph.D., M.S., and B.A. from Rutgers University, as well as an Executive M.B.A. from Columbia University. At Baruch College (CUNY), he served as the Director of Undergraduate Programs, creating programs in Digital Marketing and International Business. In addition to his primary research and teaching focus on innovation and international business, he has published articles on curriculum development in international business, marketing, and information systems.
A Cautionary Tale: Navigating the Perils and Promise of Direct Admissions in Higher Education
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