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Tech-Driven Transitions: Investigating College Applicants’ Resource Utilization in the Digital Age of College Applications
An increasing variety of resources and modalities exist for students beginning the college search and admissions process. Using the theoretical…
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Using Esri Research to Enhance Campus Strategic Enrollment Marketing Efforts
In an attempt to utilize Geographic Information (GIS) Center technology as part of the institution’s overall enrollment management endeavors, the…
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Our Grant and Scholarship Award Winners for 2025
Eleven grant and scholarship winners share the joys of attending AACRAO meetings, how these opportunities have impacted their careers, and…
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Live from #AACRAO2025: Showing Us Vision Beyond Sight
Our 110th AACRAO Annual Meeting opened with a powerful, emotional, and profoundly inspiring keynote by Paralympic Team USA champion Lex…
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Live from #AACRAO2025: It’s a Different World
This session explored the distinctive aspects of working at an HBCU and how faculty, staff, and administrators can find joy…
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Letter from the Editor: April 1, 2025
We are 1,740+ strong in attendance and coming to you live from the 110th AACRAO Annual Meeting in Seattle.