
This paper examines faculty efforts in student recruitment at a comprehensive regional university. Survey data demonstrate faculty perspectives on practices…

The COVID-19 pandemic transformed the college search process by accelerating digital resource adoption. This case study, framed by a Social…

Although the enrollment decline in U.S. higher education may be attributed to many factors, higher education practitioners should make every…

Enrollment managers face a perfect storm of challenges—demographic shifts, declining student demand, skepticism about higher education’s value, policy changes, and…