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What Comes Next? Understanding the Implications of Race-Conscious Admission Decision
Planning and leading the way forward while ensuring equitable access to education.
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A Tale of Two Private Catholic Philadelphia Universities: Longitudinal Market Position Differentiation
This article is a longitudinal comparative case study exploring the market position of Saint Joseph’s University and Villanova University—two private…
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An Exploration of Admissions-Related Practices from Institutions’ Admissions Web Pages and Implications for Equity
This study investigates current practices in how admissions policies are communicated through student-facing web pages. One hundred fifty web pages…
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Incorporating Post-Traditional Adult Learner-Centered Strategies into Enrollment Management Planning
Adult learner reentry to college and pathways to credentials may be less visible in enrollment management plans that are dependent…
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Review of: SEM in Action: Implementing and Sustaining Your Plan
Gordon, J. and L. Wankel. 2023. Washington, DC: AACRAO. 164 PP.
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The Influence of Instagram and Social Media Marketing Engagement on Prospective College Students’ Choice of University
Higher education institutions are at a critical point with college recruitment, whereby social media marketing recruitment strategies are vital. Today’s…