Although most institutions use relationship constituent management (CRM) solutions, many colleges and universities aren’t using CRM to its fullest potential, according to the 2014-2015 State of CRM in Higher Education. The report, jointly issued by AACRAO and Hobsons, is based on the the results of a survey of more than 600 enrollment management and admissions professionals and explores the impact of constituent relationship management solutions (CRM) on institutional effectiveness in the industry.
Professionals discuss CRM on Twitter
During last week’s weekly enrollment management Twitter chat #EMChat*, CRM was the hot topic, as participants discussed CRM use at their institution, complete student life management (SLM) solutions and how participants have seen CRM/SLM use evolve over time.
Twitter-savvy members might recognize the #EMChat hashtag.
What is #EMchat? Enrollment Mgmt chat – we cuss and discuss all things recruiting, marketing, admissions, retention. There’s no cussing 🙂
— Jennielle Strother (@EMjennielle) November 14, 2014 Kilgore: Chat mirrors surey results
Wendy Kilgore, AACRAO Director of Research and Managing Consultant, joined #EMChat and found that the discussion, “mirrored the challenges in implementation and full student lifecycle management adoption that the report found.”
We are talking about #CRM/#SLM in highered… Read up on @AACRAO‘s report here: https://t.co/vWW6LXkI93 #EMchat
— Jennielle Strother (@EMjennielle) November 14, 2014 If you’re going to do CRM, get it right the first time-rebooting can be worse than starting from scratch #emchat
— Jim Gilbert (@jedhunter1) November 14, 2014 A4: you need a solid plan. CRM is a tool not a strategy. #EMchat
— Melanie Gottlieb (@melgott) November 14, 2014 CRM/SLM doesn’t replace people, but helps us determine the best uses of our time, effort, and personal touch #EMchat
— Dr. Tony Edwards (@TonyEdwardsTSU) November 14, 2014 Biggest need for CRM is lead tracking and scoring. Burden on team is to leverage that data #EMchat
— Gil Rogers (@gilrogers) November 14, 2014 You can view the full transcript of the #EMChat on CRM and the evolution of Student Lifecycle here.
* About #EMChat: #EMChat was created in 2011 to provide a structured platform to discuss hot topics in higher education enrollment management. For an hour every week, higher education professionals can join the #EMChat Twitter conversation by including the hashtag #EMChat in their tweets.
#EMChat is a weekly Twitter chat held on Thursdays, 9 PM ET. See upcoming #EMChat topics on their website. You can also view all tweets from this #EMChat here.
Download AACRAO’s 2014-2015 State of CRM in Higher Education Report.
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