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Meeting today’s prospective college students where they are is key to staying ahead of current enrollment challenges. Understanding which messages…

The Saint Mary’s University first-year student success program was developed by its strategic enrollment management (SEM) group to enhance support…

McNair, T. B. , S. Albertine, M. A. Cooper, N. McDonald, and T. Major Jr. 2016. San Francisco: Jossey-Bass. 160…

Strategic enrollment management (SEM) initiatives benefit when SEM committees are inclusive and collaborative. When financial aid professionals are excluded, the…