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Higher Education Lags in Use of Brand Management Techniques to Recruit High School Seniors
AACRAO partnered with two marketing faculty members to identify how higher education institutions are marketing themselves to high school seniors…
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The Data Science Playbook
This article describes the step-by-step process of how data science, marketing and communications, and higher education improved access and success…
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December 2019 – Returns on investment, admissions, and college advising
In a changing job landscape, many young adults and teens are choosing between careers and college.
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Inside Higher Ed: Database Comparing Institutional Policies
“Our members…have been clamoring for a searchable, trusted policy repository…” Melanie Gottlieb, Deputy Director of AACRAO
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Virginia Governor Proposes Free College
Budget proposal includes plan to make community college tuition free for low- and middle-income students who pursue high-demand fields like…
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Fall Enrollments Decline
In 2019, overall enrollments declined by 1.3 percent—or more than 231,000 students—to 17.9 million students.